Marketing Manager
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Key skills for this role
About the Role
Develop and implement marketing strategies, manage digital channels, oversee campaigns, and analyze market trends for effective brand management.
Key Skills for This Role
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Overview
- Develop and implement comprehensive marketing strategies aligned with business objectives.
- Plan and execute product launches, promotional campaigns, and seasonal offers for vehicles and aftersales services.
- Manage digital marketing channels including social media, SEO/SEM, email marketing, and online advertising.
- Coordinate with OEMs to ensure brand compliance and effective use of marketing assets and campaigns.
- Oversee dealership marketing activities including showroom branding, events, and customer engagement initiatives.
- Analyze market trends, competitor activities, and customer insights to optimize marketing strategies.
- Manage marketing budgets, track ROI, and ensure cost-effective campaign execution.
- Collaborate with sales and aftersales teams to drive lead generation and conversion.
- Manage external agencies, vendors, and media partners.
- Monitor and report on campaign performance using analytics tools.
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