Social Media Specialist
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Key skills for this role
About the Role
Huda Beauty is hiring a Social Media Specialist to plan, coordinate, and optimize social content across platforms. Requires 5+ years of experience in content planning or digital media with a focus on video.
Key Skills for This Role
Responsibilities
- Build and maintain weekly and monthly social content calendars aligned with product launches, campaigns, and cultural moments
- Recommend content formats and platform specific strategies to maximize performance across social channels
- Contribute creative ideas during planning, including content formats and trends specific to video first channels
- Work closely with video editors and graphic designers, providing feedback to ensure content is engaging and optimized for social
- Partner with Analytics team to review content performance, identify trends, and test new content formats and strategies
- Lead optimization of video formats (titles, thumbnails, tags, descriptions, lengths, hooks) tailored to platform algorithms
- Liaise with Marketing, Creative, and PR to ensure content plans support wider campaigns
- Drive A/B testing of formats (thumbnails, hooks, video lengths) to refine performance strategies
Requirements
- Strong understanding of YouTube and Snapchat ecosystems, including algorithms, best practices, and analytics tools
- Experience with video optimization techniques (metadata, thumbnails, content formatting)
- Comfortable working with data and analytics to extract insights and influence content planning
- Excellent organizational and planning skills; able to manage calendars well ahead of deadlines
- Collaborative mindset, with the ability to influence creative and marketing teams
- Passion for beauty, social storytelling, and video first platforms
- 5+ years of experience in content planning, channel management, or digital media, ideally with a focus on video
Full Job Posting
Summary
- As a Social Media Specialist you will be responsible for planning, coordinating, and optimizing social content across all platforms.
- This role focuses on building strategic content calendars, identifying opportunities to maximize performance, and ensuring content supports brand priorities, product launches, and cultural moments.
- Working cross functionally with Creative, Marketing, Community, Production, and Analytics, you will help shape a social first content strategy that drives engagement and business impact.
Essential Duties and Responsibilities
- Build and maintain weekly and monthly social content calendars, ensuring alignment with product launches, campaigns, business priorities, and key cultural moments.
- Recommend content formats and platform specific strategies to maximize performance across social channels.
- Contribute creative ideas during planning, including content formats and trends specific to video first channels.
- Work closely with video editors and graphic designers, providing feedback throughout the creative process to ensure content is engaging, optimized for social, and aligned with the brand.
- Partner with the Analytics team to review content performance, identify trends and key learnings, and continuously test new content formats, creative approaches, and publishing strategies.
- Lead optimization of video formats (titles, thumbnails, tags, descriptions, lengths, hooks) tailored to platform algorithms.
- Liaise with Marketing, Creative, and PR to ensure all content plans across our social channels support wider campaigns.
- Drive A/B testing of formats (thumbnails, hooks, video lengths) to refine performance strategies.
Requirements
- Strong understanding of YouTube and Snapchat ecosystems, including algorithms, best practices, and analytics tools.
- Experience with video optimization techniques (metadata, thumbnails, content formatting).
- Comfortable working with data and analytics to extract insights and influence content planning.
- Excellent organizational and planning skills; able to manage calendars well ahead of deadlines.
- Collaborative mindset, with the ability to influence creative and marketing teams.
- Passion for beauty, social storytelling, and video first platforms.
- 5+ years of experience in content planning, channel management, or digital media, ideally with a focus on video.
Benefits
- Monthly 'Self Love Days' at company discretion.
- Premium Medical/Dental/Vision coverage for employee plus dependents.
- Monthly coaching sessions with our in house Success Coach.
- Employee discounts on all Huda Beauty products.
- Quarterly product gifting.
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