Social Media Specialist
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Key skills for this role
About the Role
invygo is changing the way people access cars in the UAE and KSA. We offer a flexible alternative to traditional car ownership, allowing customers to subscribe to cars without t.
Key Skills for This Role
Responsibilities
- Create and deliver a consistent volume of social media content for invygo channels
- Independently ideate content concepts based on trends, brand priorities, and audience insights
- Shoot simple but effective social content using phone, camera, and basic equipment
- Edit videos in a social first way including pacing, captions, hooks, music, and transitions
- Package content with strong captions, thumbnails, headlines, and posting formats
- Plan and maintain a social content calendar ensuring steady flow of planned and reactive content
- Stay updated on TikTok, Instagram Reels, Snapchat, YouTube Shorts and broader social trends
- Support community management by responding to comments and messages
Requirements
- Experience in social media content creation and video editing
- Ability to independently ideate, shoot, and edit content
- Knowledge of TikTok, Instagram, Snapchat, and YouTube Shorts
- Strong trend awareness and ability to create trend led content
Full Job Posting
Overview
- invygo is changing the way people access cars in the UAE and KSA.
- We offer a flexible alternative to traditional car ownership, allowing customers to subscribe to cars without the usual stress of loans, depreciation, insurance, maintenance and long term commitment.
- We are looking for a self driven Social Media Specialist who can help us grow our presence through high volume, high quality, trend aware content.
Role Overview
- The Social Media Specialist will be responsible for ideating, shooting, editing, packaging and publishing social media content across platforms such as TikTok, Instagram, Snapchat, YouTube Shorts and other relevant channels.
- This is a hands on content role.
- We are looking for someone who can independently turn ideas into finished content, move fast, stay close to trends and consistently deliver engaging social first assets.
Key Responsibilities
- Create and deliver a consistent volume of social media content for invygo channels.
- Independently ideate content concepts based on trends, brand priorities, audience insights and platform behavior.
- Contribute to the social media strategy by helping define content pillars, platform priorities, audience opportunities and creative angles.
- Shoot simple but effective social content using a phone, camera, basic lighting and audio equipment when needed.
- Edit videos in a social first way, including pacing, captions, hooks, music, transitions and platform native formats.
- Package content with strong captions, thumbnails, headlines and posting formats.
- Plan and maintain a simple social content calendar, ensuring a steady flow of planned, reactive and trend led content across platforms.
- Stay constantly updated on TikTok, Instagram Reels, Snapchat, YouTube Shorts and broader social trends.
- Translate invygo key messages into simple, entertaining and educational content.
- Support campaign launches, offers, car features, customer education, community content and reactive posts.
- Work closely with the Marketing Lead, growth, design and wider marketing teams.
- Support community management by responding to comments, messages and audience interactions.
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