Social Media Marketing Specialist
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Key skills for this role
Role Overview
The employer is seeking a creative and results-driven Social Media Marketing Specialist.
The role manages digital presence, social engagement, paid advertising, lead generation, content promotion, and performance analytics.
Key Skills for This Role
Full Job Posting
Role Overview
The employer is seeking a creative and results-driven Social Media Marketing Specialist.
The role manages digital presence, social engagement, paid advertising, lead generation, content promotion, and performance analytics.
Key Responsibilities
- Develop and manage social media strategies across Facebook, Instagram, LinkedIn, TikTok, X, and other relevant platforms.
- Create, schedule, and publish content to increase brand awareness and engagement.
- Plan, execute, monitor, and optimize paid campaigns through Meta Ads Manager and other platforms.
- Analyze CTR, CPC, CPM, conversion rate, ROAS, and engagement rate.
- Conduct audience research and create targeted campaigns for reach and lead generation.
- Manage social media budgets and allocate advertising spend efficiently.
- Monitor trends, competitors, and industry developments for growth opportunities.
- Generate monthly performance reports and campaign recommendations.
- Grow followers, engagement, and brand visibility through organic and paid initiatives.
- Collaborate with designers, content creators, and marketing teams.
- Respond to audience inquiries, comments, and messages professionally.
Requirements
- Bachelor's degree in Marketing, Communications, Digital Marketing, or a related field.
- Three to five years of experience in social media marketing and digital advertising.
- Proven experience managing Meta advertising campaigns.
- Strong understanding of social media algorithms, audience targeting, and engagement strategies.
- Experience with Google Analytics, Meta Business Suite, Ads Manager, and social media management tools.
- Ability to interpret data and make data-driven campaign decisions.
- Excellent content planning, copywriting, and communication skills.
- Knowledge of SEO, SEM, and lead generation techniques is an added advantage.
- Experience with boosting posts, remarketing, conversion tracking, and pixel implementation.
Location
- The posting is listed in Doha, Qatar.
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