Social Media Marketing Executive
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Key skills for this role
About the Role
Marhaba Cars Auction LLC seeks a Social Media Marketing Executive to develop and execute social media strategies, manage presence across platforms, create engaging content, and optimize paid campaigns.
Key Skills for This Role
Responsibilities
- Develop and execute social media strategies aligned with the company's marketing objectives
- Manage and grow the company's presence across Instagram, Facebook, TikTok, LinkedIn, YouTube, Snapchat, and X (Twitter)
- Create engaging content including graphics, reels, videos, stories, and promotional campaigns
- Plan and maintain a monthly content calendar with consistent posting schedules
- Write compelling captions, ad copy, and promotional content
- Capture photos and videos during vehicle inspections, auctions, showroom activities, and corporate events
- Design marketing materials using Canva, Adobe Photoshop, Illustrator, or similar tools
- Manage and optimize paid advertising campaigns on Meta, Google Ads, TikTok Ads, and LinkedIn Ads
- Monitor social media trends, competitor activities, and emerging digital marketing opportunities
- Engage with followers by responding to comments, messages, reviews, and inquiries
- Collaborate with Sales and Operations teams to promote upcoming auctions and campaigns
- Track campaign performance using Meta Business Suite, Google Analytics, and other reporting tools
Requirements
- Bachelor's degree in Marketing, Digital Marketing, Communications, or related field
- Minimum 2 3 years of experience in social media marketing or digital marketing, preferably in automotive, auction, or e commerce industry
- Strong knowledge of Meta Business Suite, Google Ads, TikTok Ads, LinkedIn Campaign Manager, and Google Analytics
- Proficiency in Canva, Adobe Photoshop, Illustrator, CapCut, Premiere Pro, or similar design and video editing tools
- Excellent English communication and copywriting skills
- Experience in photography and videography for social media content is preferred
- Strong understanding of SEO, content marketing, and lead generation strategies
- Ability to multitask, work under deadlines, and manage multiple campaigns simultaneously
- UAE driving license is an advantage
Full Job Posting
Key Responsibilities
- Develop and execute social media strategies aligned with the company's marketing objectives.
- Manage and grow the company's presence across Instagram, Facebook, TikTok, LinkedIn, YouTube, Snapchat, and X (Twitter).
- Create engaging content, including graphics, reels, videos, stories, and promotional campaigns showcasing vehicles, auctions, customer success stories, and company events.
- Plan and maintain a monthly content calendar with consistent posting schedules.
- Write compelling captions, ad copy, and promotional content that aligns with the Marhaba Cars Auction brand.
- Capture photos and videos during vehicle inspections, auctions, showroom activities, and corporate events.
- Design marketing materials using Canva, Adobe Photoshop, Illustrator, or similar creative tools.
- Manage and optimize paid advertising campaigns on Meta, Google Ads, TikTok Ads, and LinkedIn Ads to generate leads and increase brand awareness.
- Monitor social media trends, competitor activities, and emerging digital marketing opportunities within the automotive industry.
- Engage with followers by responding to comments, messages, reviews, and inquiries professionally and promptly.
- Collaborate with the Sales and Operations teams to promote upcoming auctions, special campaigns, and customer offers.
- Track campaign performance using Meta Business Suite, Google Analytics, and other reporting tools, providing monthly performance reports with actionable insights.
Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
- Minimum 2–3 years of experience in social media marketing or digital marketing, preferably in the automotive, auction, or e commerce industry.
- Strong knowledge of Meta Business Suite, Google Ads, TikTok Ads, LinkedIn Campaign Manager, and Google Analytics.
- Proficiency in Canva, Adobe Photoshop, Illustrator, CapCut, Premiere Pro, or similar design and video editing tools.
- Excellent English communication and copywriting skills. Arabic is an added advantage.
- Experience in photography and videography for social media content is preferred.
- Strong understanding of SEO, content marketing, and lead generation strategies.
- Ability to multitask, work under deadlines, and manage multiple campaigns simultaneously.
- UAE driving license is an advantage.
Skills Required
- Social Media Strategy
- Content Creation & Copywriting
- Video Editing & Graphic Design
- Meta & Google Advertising
- Analytics & Performance Reporting
- SEO & Digital Marketing
- Community Management
- Campaign Planning & Execution
- Creative Thinking
- Time Management
- Team Collaboration
What We Offer
- Competitive salary based on experience.
- Performance based incentives.
- Career growth opportunities within the Marhaba Group.
- Exposure to one of the UAE's leading automotive auction businesses.
- A dynamic, innovative, and collaborative work environment.
Work Location
- In person
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