Social Media Lead - 6 Months Contract

Overview

Strategy & Planning

• Set the overall social media strategy and direction across a slate of projects.
• Own and maintain the editorial calendar, planning content across TikTok, Instagram, Facebook, X and LinkedIn.
• Define the bilingual voice and tone across Arabic and English, ensuring cultural nuance and relevance.

Content & Publishing

• Lead day-to-day publishing across all channels, ensuring content is timely, on-brand and platform-native.
• Shape storytelling across formats, thinking natively in TikTok, Reels and Sh
• orts.
• Work with editors, shooters and creative teams to bring the content plan to life
• .

Data & Insight

• Track, read and interpret performance data across platforms.
• Tell the story behind the numbers, turning insight into clear recommendations.
• Report on results and continually optimise the approach to grow reach and engagement
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Community & Partnerships

• Build and nurture relationships with community, creators and partners.
• Identify and develop creator and partnership opportunities that extend reach and impact.
• Engage audiences authentically across Arabic and English-speaking communities.
• A native Arabic speaker, fluent in English – confident owning a bilingual voice and cultural nuance.
• Both strategic and hands-on – able to build the plan and run the channels day to day.
• Platform-native, thinking in TikTok, Reels and Shorts rather than just“social”.
• Comfortable with data – able to read the numbers and tell the story behind them.
• A natural with community, creators and partnerships.
• Proven experience leading social media across multiple platforms.
• A valid drivinglicence
• .

Personal Attributes

• Proactive, organised and able to set direction independently.
• Creative, with a strong instinct for what works on each platform.
• Comfortable in a fast-paced, international environment.
• Culturally aware and confident across Arabic and English-speaking audiences.
• Reliable, collaborative and professional.