Social Media & Content Strategist
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Key skills for this role
About the Role
Seeking an experienced Social Media & Content Strategist with 8-10 years of experience to own social media and content strategy for multiple brands across F&B, retail, art, and more.
Key Skills for This Role
Responsibilities
- Develop and own overall social media and content strategy aligned with organizational and brand objectives
- Define content pillars, platform specific approaches, and audience segmentation strategies for each brand
- Build and manage structured content calendars across all brands and platforms
- Lead social media and content strategy for major campaigns including seasonal launches, chef collaborations, and partnership activations
- Translate content strategy into clear, actionable creative briefs for content production teams
- Set and enforce content quality standards, platform specifications, and brand consistency
- Own social media performance tracking across all brands and provide regular reporting
- Define and maintain community management guidelines and tone of voice standards
- Set content frameworks and quality benchmarks for external agency partners
Requirements
- Bachelor’s degree in Marketing, Communications, Media, or a related field
- 8 to 10 years of experience in social media strategy and digital content development
- Proven experience leading social media and content strategy across multi brand or multi channel portfolios
- Strong understanding of analytics tools, platform insights, and content performance measurement
- Experience briefing and directing content production teams
- Experience setting standards for and overseeing agency produced social media content
- Experience in hospitality, lifestyle, or cultural sectors preferred
- GCC or Middle East experience strongly preferred
Full Job Posting
Role Overview
- The Social Media & Content Strategist owns the social media and content strategy for all QC+ brands across all verticals, including F&B, retail, membership, art & design, and strategic partnerships.
Key Responsibilities
- Develop and own the overall social media and content strategy aligned with organizational and brand objectives
- Define content pillars, platform specific approaches, and audience segmentation strategies for each brand
- Maintain distinct brand identities across the portfolio while ensuring strategic coherence and cross brand synergies
- Identify trends, cultural moments, and content opportunities that enhance visibility and relevance
- Lead experimentation across formats including reels, carousels, stories, short form video, and emerging platform features
- Build and manage structured content calendars across all brands and platforms, ensuring consistency and clarity of messaging
- Work closely with Brand Managers to translate brand priorities, campaign objectives, and business targets into content plans
- Align content calendars with PR & Communications narratives, partnership activations, and seasonal moments
- Ensure content planning cycles are disciplined, with adequate lead time for production and approval
- Lead the social media and content strategy for major campaigns, including seasonal launches, chef collaborations, cultural programming, membership drives, and partnership activations
- Develop campaign specific content frameworks covering messaging, format mix, platform deployment, and sequencing
- Collaborate with Brand Managers and PR & Communications to ensure campaigns are amplified cohesively across organic, paid, and earned channels
Qualifications
- Bachelor’s degree in Marketing, Communications, Media, or a related field
- 8 to 10 years of experience in social media strategy and digital content development, with progressive responsibility
- Proven experience leading social media and content strategy across multi brand or multi channel portfolios
- Strong understanding of analytics tools, platform insights, and content performance measurement
- Experience briefing and directing content production teams, including video, design, and copywriting
- Experience setting standards for and overseeing agency produced social media content
- Experience in hospitality, lifestyle, or cultural sectors is preferred
- GCC or Middle East experience is strongly preferred
- Strategic thinker with strong digital fluency and platform expertise
- Deep understanding of audience behavior, content trends, and platform dynamics across Instagram, TikTok, YouTube, LinkedIn, and emerging channels
- Ability to maintain distinct brand voices across a diverse portfolio while ensuring strategic coherence
- Analytical mindset with the ability to translate data into actionable content decisions
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