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Social Media & Content Strategist

QC+
Doha, QAT
Full Time
Senior
1 months ago
Social Media StrategyContent StrategyContent Calendar ManagementAudience SegmentationPerformance AnalyticsCreative Briefing
Free

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Social Media StrategyContent StrategyContent Calendar Management
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Role Overview

  • The Social Media & Content Strategist owns the social media and content strategy for all QC+ brands across all verticals, including F&B, retail, membership, art & design, and strategic partnerships.

Key Responsibilities

  • Develop and own the overall social media and content strategy aligned with organizational and brand objectives
  • Define content pillars, platform specific approaches, and audience segmentation strategies for each brand
  • Maintain distinct brand identities across the portfolio while ensuring strategic coherence and cross brand synergies
  • Identify trends, cultural moments, and content opportunities that enhance visibility and relevance
  • Lead experimentation across formats including reels, carousels, stories, short form video, and emerging platform features
  • Build and manage structured content calendars across all brands and platforms, ensuring consistency and clarity of messaging
  • Work closely with Brand Managers to translate brand priorities, campaign objectives, and business targets into content plans
  • Align content calendars with PR & Communications narratives, partnership activations, and seasonal moments
  • Ensure content planning cycles are disciplined, with adequate lead time for production and approval
  • Lead the social media and content strategy for major campaigns, including seasonal launches, chef collaborations, cultural programming, membership drives, and partnership activations
  • Develop campaign specific content frameworks covering messaging, format mix, platform deployment, and sequencing
  • Collaborate with Brand Managers and PR & Communications to ensure campaigns are amplified cohesively across organic, paid, and earned channels

Qualifications

  • Bachelor’s degree in Marketing, Communications, Media, or a related field
  • 8 to 10 years of experience in social media strategy and digital content development, with progressive responsibility
  • Proven experience leading social media and content strategy across multi brand or multi channel portfolios
  • Strong understanding of analytics tools, platform insights, and content performance measurement
  • Experience briefing and directing content production teams, including video, design, and copywriting
  • Experience setting standards for and overseeing agency produced social media content
  • Experience in hospitality, lifestyle, or cultural sectors is preferred
  • GCC or Middle East experience is strongly preferred
  • Strategic thinker with strong digital fluency and platform expertise
  • Deep understanding of audience behavior, content trends, and platform dynamics across Instagram, TikTok, YouTube, LinkedIn, and emerging channels
  • Ability to maintain distinct brand voices across a diverse portfolio while ensuring strategic coherence
  • Analytical mindset with the ability to translate data into actionable content decisions

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