Social Media & Content Strategist
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Key skills for this role
About the Role
QC+ seeks a Social Media & Content Strategist to own social media and content strategy across all brands. The role defines content pillars, platform strategies, and audience segmentation, and works with brand managers and production teams to drive engagement and growth.
Key Skills for This Role
Responsibilities
- Develop and own overall social media and content strategy aligned with organizational and brand objectives
- Define content pillars, platform specific approaches, and audience segmentation strategies for each brand
- Build and manage structured content calendars across all brands and platforms
- Lead social media and content strategy for major campaigns
- Translate content strategy into clear, actionable creative briefs for content production teams
- Set and enforce content quality standards, platform specifications, and brand consistency
- Own social media performance tracking and provide regular reporting
- Define and maintain community management guidelines and response frameworks
- Set content frameworks and quality benchmarks for external agency partners
Requirements
- Bachelor's degree in Marketing, Communications, Media, or related field
- 8 to 10 years of experience in social media strategy and digital content development
- Proven experience leading social media and content strategy across multi brand or multi channel portfolios
- Strong understanding of analytics tools, platform insights, and content performance measurement
- Experience briefing and directing content production teams
- Experience setting standards for and overseeing agency produced social media content
- Experience in hospitality, lifestyle, or cultural sectors preferred
- GCC or Middle East experience strongly preferred
Full Job Posting
Role Overview
- The Social Media & Content Strategist owns the social media and content strategy for all QC+ brands across all verticals, including F&B, retail, membership, art & design, and strategic partnerships.
- This role defines content pillars, platform strategies, publishing frameworks, audience segmentation approaches, and performance optimization plans across the full portfolio.
Key Responsibilities
- Develop and own the overall social media and content strategy aligned with organizational and brand objectives
- Define content pillars, platform specific approaches, and audience segmentation strategies for each brand
- Build and manage structured content calendars across all brands and platforms
- Lead the social media and content strategy for major campaigns
- Translate content strategy into clear, actionable creative briefs for content production teams
- Set and enforce content quality standards, platform specifications, and brand consistency across all output
- Own social media performance tracking across all brands
- Define and maintain community management guidelines, response frameworks, and escalation protocols
- Set content frameworks, quality benchmarks, and brand standards that external agency partners must follow
Qualifications
- Bachelor's degree in Marketing, Communications, Media, or a related field
- 8 to 10 years of experience in social media strategy and digital content development
- Proven experience leading social media and content strategy across multi brand or multi channel portfolios
- Strong understanding of analytics tools, platform insights, and content performance measurement
- Experience briefing and directing content production teams
- Experience setting standards for and overseeing agency produced social media content
- Experience in hospitality, lifestyle, or cultural sectors is preferred
- GCC or Middle East experience is strongly preferred
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