Senior Brand Manager - F&B
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Key skills for this role
About the Role
QC+ is seeking a Senior Brand Manager to lead the strategic marketing direction for its F&B portfolio in Doha. The role requires 7-10 years of brand management experience, preferably in hospitality or F&B.
Key Skills for This Role
Responsibilities
- Define and continuously refine positioning and value proposition for each F&B brand
- Develop annual and quarterly marketing strategies aligned with business priorities
- Build and manage an integrated portfolio marketing calendar across all F&B brands
- Own marketing performance across all F&B brands with clearly defined KPIs
- Lead integrated campaign planning across seasonal launches, chef collaborations, partnerships, and key calendar moments
- Own the relationship with external agency partners supporting brands within the portfolio
- Own the portfolio’s marketing budget, including planning, allocation across brands, and tracking spend against performance
- Act as the primary marketing counterpart to chefs, restaurant managers, and F&B operations teams
- Provide strategic direction and daily oversight to the Marketing Specialist within the portfolio
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 7 to 10 years of experience in brand management, with strong preference for hospitality or food and beverage sectors
- Proven experience managing multi brand portfolios
- Strong experience in campaign development, performance tracking, and integrated marketing planning
- Demonstrated experience managing and mentoring direct reports
- Experience managing external agency relationships and holding partners accountable
- Experience with marketing budget ownership and financial stewardship
- GCC or Middle East experience is strongly preferred
Full Job Posting
Overview
- The Senior Brand Manager – F&B Hospitality Portfolio leads the strategic and operational marketing direction for all QC+ food and beverage brands, including Jiwan, IDAM, Raseef Regag, Desert Rose, and additional concepts in development.
Key Responsibilities
- Define and continuously refine positioning and value proposition for each F&B brand
- Develop annual and quarterly marketing strategies aligned with business priorities
- Build and manage an integrated portfolio marketing calendar across all F&B brands
- Identify cross brand synergies and shared audience opportunities
- Ensure brand standards, tone of voice, and visual identity are consistently applied across all touchpoints
- Own marketing performance across all F&B brands with clearly defined KPIs linked to demand generation and brand growth
- Translate business targets into campaign objectives and measurable marketing KPIs
- Partner with operations and finance to align campaign timing with commercial priorities and service capacity
- Track and analyze campaign effectiveness using performance metrics
- Optimize messaging, activation strategy, and channel mix based on data and audience insights
- Lead structured campaign reviews with clear recommendations and corrective actions
- Lead integrated campaign planning across seasonal launches, chef collaborations, partnerships, and key calendar moments
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 7 to 10 years of experience in brand management, with strong preference for hospitality or food and beverage sectors
- Proven experience managing multi brand portfolios
- Strong experience in campaign development, performance tracking, and integrated marketing planning
- Demonstrated experience managing and mentoring direct reports
- Experience managing external agency relationships and holding partners accountable to brand standards and performance targets
- Experience with marketing budget ownership and financial stewardship
- GCC or Middle East experience is strongly preferred
- Strategic thinker with structured planning capabilities
- Strong leadership and people management capabilities
- Highly organized with the ability to manage multiple brands simultaneously
- Strong creative judgment and attention to detail
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