Social Media and Content Marketing Manager - Starbucks (UAE National Only)
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Key skills for this role
About the Role
Alshaya Group is hiring a Social Media and Content Marketing Manager for Starbucks MENA to drive paid digital marketing strategy, increase customer acquisition, and optimize ROI across channels like Facebook, Instagram, TikTok, and Google.
Key Skills for This Role
Responsibilities
- Own and be accountable for paid digital marketing strategy, budgeting and performance across established and emerging channels
- Ensure paid digital marketing strategy is aligned with driving Starbucks’ top line growth through customer reach, acquisition, and loyalty program membership
- Manage development of paid digital channel media plans and allocate spend appropriately
- Contribute to set up of new digital campaigns, including briefing and agreeing requirements with internal and external teams
- Work with internal and external teams to devise technical approach for building loyalty membership, driving store traffic, and encouraging retention
- Analyze results, identify actionable opportunities, and drive performance and scale
- Ensure campaign reports are high quality, compiled timely, and distributed effectively
- Support definition and development of online attribution model and post impression marketing analysis
- Collaborate with central digital marketing team to ensure excellent execution and performance optimization of all Starbucks digital media campaigns
- Collaborate with whole Starbucks marketing team to ensure campaigns are designed digital first and with mobile experience at the core
- Deliver a performance marketing approach focused on test and learn ethos, such as A/B testing
Requirements
- Over 5 years focused on end to end delivery of cross channel digital campaigns and 1 2 years of experience managing others
- Experience as digital marketing manager with a fast paced omnichannel retailer is essential
- Experience working in a digital media/advertising agency is a valuable plus
- Experience of building up a team is appreciated
- Experience with large regional and matrix organizations is a plus
- A strong track record of developing and rolling out digital marketing campaigns that regularly outperform measurable objectives and benchmarks is a must
- Proven experience with product/services or digital product launches (apps) is required
- UAE National Only
Full Job Posting
Role Profile
- Responsible for increasing reach, conversion and overall ROI of branding and promotional content through paid digital channels.
- Ensure campaigns make measurable commercial contribution to Starbucks through increased customer acquisition, loyalty program membership, ecommerce channels, and footfall.
- Play crucial role in ongoing digital transformation of Starbucks MENA and contribute to development of digital marketing team.
Key Performance Areas
- Own and be accountable for paid digital marketing strategy, budgeting and performance across established and emerging channels.
- Ensure paid digital marketing strategy is aligned with driving Starbucks’ top line growth through customer reach, acquisition, and loyalty program membership.
- Manage development of paid digital channel media plans and allocate spend appropriately.
- Contribute to set up of new digital campaigns, including briefing and agreeing requirements.
- Work with internal and external teams to devise technical approach for building loyalty membership, driving store traffic, and encouraging retention.
- Analyze results, identify actionable opportunities, and drive performance and scale.
- Ensure campaign reports are high quality, compiled timely, and distributed effectively.
- Support definition and development of online attribution model and post impression marketing analysis.
- Collaborate with central digital marketing team for excellent execution and performance optimization.
- Collaborate with whole Starbucks marketing team to ensure campaigns are digital first and mobile centric.
- Deliver performance marketing approach focused on test and learn ethos, such as A/B testing.
Knowledge & Experience
- Digital media landscape and trends, proficient knowledge of digital analytics (GA) and Google Ad tools.
- Proficient knowledge of latest social media advertising tools and platforms.
- Knowledge of Google Merchant Centre.
- Strong understanding of MarTech landscape and likely evolution.
- Digital native content creation.
- Over 5 years focused on end to end delivery of cross channel digital campaigns and 1 2 years managing others.
- Experience as digital marketing manager with a fast paced omnichannel retailer is essential.
- Experience in digital media/advertising agency is a valuable plus.
- Experience building up a team is appreciated.
- Experience with large regional and matrix organizations is a plus.
- Strong track record of developing and rolling out digital marketing campaigns that outperform objectives.
- Proven experience with product/services or digital product launches (apps) is required.
Skills
- Media planning; expert knowledge of digital and social channels; creative judgment.
- Marketing performance management and reporting.
- In depth knowledge of Google tools (Adwords, Analytics, etc.).
- Mobile marketing and remarketing; programmatic advertising; budget management.
- Good understanding of ecommerce is a valuable plus.
- Ability to work quickly, responsively and with openness to embrace new ideas.
- Ability to prioritize tasks effectively; stakeholder management, team leadership.
- Agency and partnership management; project management.
- Effective communication and presentation skills.
Additional Role Requirements
- Proactive and can do attitude; analytic mindset; ambition for excellence; pragmatic approach to problem solving.
- UAE National Only.
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