SMB Segment Lead – Europe-Meta eCommerce
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Description and Requirements
- The SMB Segment Lead is responsible for defining and driving the end-to-end strategy and performance of the Lenovo Pro (SMB) business across Europe-Meta eCommerce’s markets. The role owns revenue growth, customer lifecycle management, and programe development, ensuring alignment across marketing, digital, sales, and global teams to deliver sustainable business growth.
You'll be responsible for
Define and lead the Europe-Meta SMB (Lenovo Pro) strategy and roadmap
Own the evolution of the SMB program, including value proposition, benefits, and customer experience
Ensure consistent execution across markets and alignment with global SMB strategy
Drive SMB revenue growth, customer acquisition, and retention across Europe-Meta
Own annual and quarterly planning cycles (e.g. STAMP) and track delivery against targets
Analyse performance data and identify key growth drivers and optimisation opportunities-
Customer Lifecycle Management
Define and execute the SMB marketing roadmap across channels
Drive audience targeting, campaign performance, and value proposition messaging
Align campaign activity with digital experience and conversion goals
Launch and scale initiatives such as reseller programmes, payment solutions, and loyalty/rewards
Lead collaboration across Digital, Tele-sales, Marketing, Sales, UX, and operations teams
You'll bring:
Proven experience in eCommerce, digital marketing, or programme leadership (5- 10 years of experience)
Strong analytical and data-driven decision-making skills
English fluent spoken & written
Experience managing cross-functional, multi-market programmes
Strong stakeholder management and communication skills
What’s in it for you?
Holiday purchase
Private medical
Income protection
Attractive pension scheme
Positive work life balance
Learning and development
Life insurance
Lenovo and Motorola products discounts
Lifestyle discounts
Cycle to work
MyGymDiscounts
Mortgage advice and support
Referral bonus
Electric car salary sacrifice scheme
Free onsite parking
About Lenovo
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