SEO, AI Search & Web Development Specialist
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Key skills for this role
About the Role
Brandxb is seeking an experienced SEO, AI Search & Web Development Specialist to manage website performance, organic search growth, AI-search visibility, and ongoing web development.
Key Skills for This Role
Responsibilities
- Develop and implement complete SEO strategies to increase organic traffic, rankings, leads, and sales
- Conduct keyword research, competitor analysis, search intent mapping, and content gap analysis
- Manage on page SEO including titles, meta descriptions, headings, URLs, internal linking, image optimisation, and content structure
- Perform technical SEO audits and resolve crawling, indexing, duplication, broken links, redirects, canonical tags, and sitemap issues
- Improve website speed, mobile usability, Core Web Vitals, and overall user experience
- Build ethical backlink and digital authority strategies
- Monitor rankings, traffic, conversions, and SEO performance
- Optimise websites and content for ChatGPT, Google AI Overviews, Gemini, Perplexity, Copilot, and other AI powered search platforms
- Develop Generative Engine Optimisation and LLM SEO strategies
- Improve brand visibility, mentions, citations, and recommendations across AI search platforms
- Build clear entity signals through structured content, schema, trusted profiles, and authoritative online mentions
- Create AI friendly content structures using FAQs, summaries, expert information, statistics, and clearly organised answers
Requirements
- Minimum 3 years of experience in SEO, technical SEO, website development, or a similar digital role
- Strong experience with WordPress and website management
- Good knowledge of WooCommerce and Shopify
- Proven experience improving organic traffic, rankings, leads, or online sales
- Strong understanding of technical SEO, local SEO, on page SEO, off page SEO, and content SEO
- Practical knowledge of AI Search, LLM SEO, GEO, Google AI Overviews, ChatGPT, Gemini, and Perplexity
- Experience with Google Analytics 4, Google Search Console, Google Tag Manager, Ahrefs, Semrush, and Screaming Frog
- Knowledge of HTML, CSS, JavaScript, and basic PHP
- Experience with schema markup, structured data, redirects, sitemaps, robots.txt, and canonical tags
- Ability to create and optimize landing pages
- Understanding of hosting, domains, DNS, SSL, backups, and website security
- Strong analytical, troubleshooting, and problem solving skills
Full Job Posting
Role Overview
- Brandxb is looking for an experienced SEO, AI Search & Web Development Specialist to manage website performance, organic search growth, AI search visibility, and ongoing website development for our agency and clients.
- The ideal candidate should have strong experience in traditional SEO, technical SEO, LLM and AI search optimisation, WordPress development, landing page creation, website maintenance, and conversion focused improvements.
Key Responsibilities SEO & Organic Search
- Develop and implement complete SEO strategies to increase organic traffic, rankings, leads, and sales.
- Conduct keyword research, competitor analysis, search intent mapping, and content gap analysis.
- Manage on page SEO, including titles, meta descriptions, headings, URLs, internal linking, image optimisation, and content structure.
- Perform technical SEO audits and resolve crawling, indexing, duplication, broken links, redirects, canonical tags, and sitemap issues.
- Improve website speed, mobile usability, Core Web Vitals, and overall user experience.
- Build ethical backlink and digital authority strategies.
- Monitor rankings, traffic, conversions, and SEO performance.
Key Responsibilities AI Search, LLM SEO & GEO
- Optimise websites and content for ChatGPT, Google AI Overviews, Gemini, Perplexity, Copilot, and other AI powered search platforms.
- Develop Generative Engine Optimisation and LLM SEO strategies.
- Improve brand visibility, mentions, citations, and recommendations across AI search platforms.
- Build clear entity signals through structured content, schema, trusted profiles, and authoritative online mentions.
- Create AI friendly content structures using FAQs, summaries, expert information, statistics, and clearly organised answers.
- Monitor how AI platforms describe and recommend client brands.
- Strengthen E E A T signals, brand authority, and online credibility.
- Track emerging developments in AI search and adapt strategies accordingly.
Key Responsibilities Web Development & Maintenance
- Develop, update, and maintain websites using WordPress, WooCommerce, Shopify, or similar platforms.
- Create landing pages, service pages, campaign pages, blogs, and product pages.
- Customise website themes, layouts, templates, and plugins.
- Make basic to intermediate HTML, CSS, JavaScript, and PHP changes.
- Ensure websites are responsive, secure, fast, and user friendly.
- Install, configure, and troubleshoot plugins, forms, tracking codes, pixels, and third party integrations.
- Manage website backups, updates, migrations, staging environments, and security checks.
- Fix technical issues, broken layouts, mobile display problems, and website errors.
- Support domain, hosting, DNS, SSL, email, and website migration requirements.
- Coordinate with advanced developers when custom backend or complex development is required.
Key Responsibilities Analytics, Tracking & Reporting
- Set up and manage Google Analytics 4, Google Search Console, Google Tag Manager, and conversion tracking.
- Implement Meta Pixel, Google Ads tracking, WhatsApp tracking, lead form tracking, and other marketing tags.
- Create monthly reports covering rankings, traffic, leads, conversions, technical improvements, and AI search visibility.
- Analyse website behaviour and identify opportunities to improve conversion rates.
- Monitor traffic drops, technical errors, indexing problems, and algorithm updates.
- Provide clear recommendations to clients and internal teams.
Requirements
- Minimum 3 years of experience in SEO, technical SEO, website development, or a similar digital role.
- Strong experience with WordPress and website management.
- Good knowledge of WooCommerce and Shopify.
- Proven experience improving organic traffic, rankings, leads, or online sales.
- Strong understanding of technical SEO, local SEO, on page SEO, off page SEO, and content SEO.
- Practical knowledge of AI Search, LLM SEO, GEO, Google AI Overviews, ChatGPT, Gemini, and Perplexity.
- Experience with Google Analytics 4, Google Search Console, Google Tag Manager, Ahrefs, Semrush, and Screaming Frog.
- Knowledge of HTML, CSS, JavaScript, and basic PHP.
- Experience with schema markup, structured data, redirects, sitemaps, robots.txt, and canonical tags.
- Ability to create and optimise landing pages.
- Understanding of hosting, domains, DNS, SSL, backups, and website security.
- Strong analytical, troubleshooting, and problem solving skills.
Preferred Skills
- Experience working with marketing or media agencies.
- Experience managing SEO for F&B, hospitality, healthcare, retail, and service based businesses.
- Knowledge of conversion rate optimisation and user experience improvement.
- Experience with Elementor, WPBakery, Gutenberg, or similar page builders.
- Understanding of CRM, WhatsApp, email marketing, and lead generation integrations.
- Experience with website migrations and multilingual SEO.
- Knowledge of Arabic and English SEO for UAE and GCC markets.
- Basic graphic design or image optimisation skills are an advantage.
What We Offer
- Opportunity to work with established brands across the UAE.
- Exposure to multiple industries and digital platforms.
- Professional and creative agency environment.
- Opportunity to work on SEO, AI search, website development, and digital growth projects.
- Career growth within a fast growing media and marketing agency.
- Competitive salary based on experience and qualifications.
Salary
- Pay: From AED 4,000.00 per month
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