Senior Strategist
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Key skills for this role
About the Role
OLIVER seeks a Senior Strategist to lead social-first strategy for Dove, turning audience insights and cultural signals into creative briefs and frameworks. Requires 8+ years strategy experience with social-first focus, deep platform knowledge, and beauty/FMCG background.
Key Skills for This Role
Responsibilities
- Lead social first strategy for Dove, developing content strategies, campaign platforms, and always on frameworks that connect brand purpose to audience behaviour on social
- Mine consumer, cultural, and category insight to identify opportunities for Dove to show up meaningfully in social conversations and cultural moments
- Translate platform data, social listening, and audience research into actionable creative briefs that give the team a clear strategic springboard
- Develop audience and community strategies that deepen Dove's connection with diverse audiences across markets and platforms
- Partner with the creative team to shape ideas from brief through to execution, providing strategic input that sharpens and elevates the work
- Collaborate with social media managers to align strategic recommendations with publishing plans, platform priorities, and performance learnings
- Inform creator and influencer strategy, identifying partnership opportunities that are authentic to Dove's brand and relevant to target audiences
- Present strategic thinking and campaign recommendations to the Dove brand team with clarity, confidence, and a strong point of view
- Analyse social performance data and campaign results to refine strategy over time, building a continuous learning loop between insight, creative, and outcomes
- Stay ahead of social platform evolution, emerging audience behaviours, cultural trends, and competitive activity in beauty and personal care
- Mentor and develop junior strategists within the studio, building strategic capability and fostering a culture of curiosity and rigour
- Shape strategic processes and tools for the studio, including briefing templates, insight frameworks, and reporting approaches suited to social speed workflows
Requirements
- 8+ years of strategy experience, with a significant focus on social first or digital first work for consumer brands
- Deep understanding of social platforms (TikTok, Instagram, YouTube, and emerging channels), including how audiences behave, how content is discovered, and what drives engagement
- A track record of developing strategies that led to effective, measurable social campaigns or content programmes
- Experience in beauty, personal care, wellness, or FMCG, with a strong grasp of category dynamics, consumer motivations, and cultural context
- Proven ability to turn research, data, and cultural observation into sharp, actionable briefs and strategic frameworks
- Experience working with or briefing content creators and influencer partnerships as part of a social content strategy
- Confidence presenting strategic recommendations to senior brand stakeholders, with the ability to simplify complexity and build conviction
- Strong analytical skills, with experience using social listening tools, platform analytics, and audience research to inform strategy
- A collaborative working style, with experience partnering closely with creative, production, and media teams
- Experience mentoring or developing other strategists
- Professional proficiency in English; additional languages are a plus
- Proficiency with Gen AI tools (such as ChatGPT, Claude, Perplexity, research assistants) to enhance insight generation, trend analysis, audience research, and strategic development
Full Job Posting
The Opportunity
- Looking to do the best work of your career? Do it with Dove, one of the most respected global brands on social. We’re building a team across 15 markets to own Dove’s social presence end to end: insight and ideation, platform native creative, publishing, live ops, and community. From the first idea t
What You'll Do
- Lead social first strategy for Dove, developing content strategies, campaign platforms, and always on frameworks that connect brand purpose to audience behaviour on social
- Mine consumer, cultural, and category insight to identify opportunities for Dove to show up meaningfully in social conversations and cultural moments
- Translate platform data, social listening, and audience research into actionable creative briefs that give the team a clear strategic springboard
- Develop audience and community strategies that deepen Dove's connection with diverse audiences across markets and platforms
- Partner with the creative team to shape ideas from brief through to execution, providing strategic input that sharpens and elevates the work
- Collaborate with social media managers to align strategic recommendations with publishing plans, platform priorities, and performance learnings
- Inform creator and influencer strategy, identifying partnership opportunities that are authentic to Dove's brand and relevant to target audiences
- Present strategic thinking and campaign recommendations to the Dove brand team with clarity, confidence, and a strong point of view
- Analyse social performance data and campaign results to refine strategy over time, building a continuous learning loop between insight, creative, and outcomes
- Stay ahead of social platform evolution, emerging audience behaviours, cultural trends, and competitive activity in beauty and personal care
- Mentor and develop junior strategists within the studio, building strategic capability and fostering a culture of curiosity and rigour
- Shape strategic processes and tools for the studio, including briefing templates, insight frameworks, and reporting approaches suited to social speed workflows
What You Bring
- 8+ years of strategy experience, with a significant focus on social first or digital first work for consumer brands
- Deep understanding of social platforms (TikTok, Instagram, YouTube, and emerging channels), including how audiences behave, how content is discovered, and what drives engagement
- A track record of developing strategies that led to effective, measurable social campaigns or content programmes
- Experience in beauty, personal care, wellness, or FMCG, with a strong grasp of category dynamics, consumer motivations, and cultural context
- Proven ability to turn research, data, and cultural observation into sharp, actionable briefs and strategic frameworks
- Experience working with or briefing content creators and influencer partnerships as part of a social content strategy
- Confidence presenting strategic recommendations to senior brand stakeholders, with the ability to simplify complexity and build conviction
- Strong analytical skills, with experience using social listening tools, platform analytics, and audience research to inform strategy
- A collaborative working style, with experience partnering closely with creative, production, and media teams
- Experience mentoring or developing other strategists
- Professional proficiency in English; additional languages are a plus
- Proficiency with Gen AI tools (such as ChatGPT, Claude, Perplexity, research assistants) to enhance insight generation, trend analysis, audience research, and strategic development
Nice to Have
- Multi market or global brand strategy experience, with an understanding of adapting social strategy across regions and audiences
- Experience in a social specialist, in house, or embedded agency environment
- Familiarity with social commerce, community management strategy, or earned media approaches
- Experience with brand purpose, inclusion, or social impact strategy
- Knowledge of the evolving regulatory and ethical landscape in beauty marketing
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