Copywriter
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Key skills for this role
About the Role
OLIVER seeks a Copywriter (Social) to write platform-native copy in Arabic and English for social media, including captions, hooks, CTAs, and brand narratives. The role requires 4+ years of experience, bilingual proficiency, and deep understanding of GCC cultural context.
Key Skills for This Role
Responsibilities
- Write platform native copy in Arabic (Saudi localized) and English hooks, captions, CTAs, headlines and longer brand storytelling
- Lead transcreation: adapt campaign concepts and messaging across languages without losing intent, tone or cultural resonance
- Own editorial quality and tone of voice across all written outputs
- Produce reactive and planned content at newsroom pace
- Work tightly with social strategist, social media manager and creative director
- Manage rapid turn briefs and content calendars while maintaining brand integrity
- Use AI tools to accelerate ideation and drafting; develop bilingual prompting techniques
- Edit, optimise and localise AI outputs for brand voice, platform context and Saudi/GCC relevance
- Stay always on to GCC cultural trends, platform shifts and audience behaviour
Requirements
- 4+ years of professional copywriting experience with demonstrable social first studio or agency experience
- Strong bilingual portfolio (Arabic and English) showing platform native social work
- Arabic: Must be a Saudi national or deeply localized to Saudi Arabia; native or near native proficiency
- English: Advanced written and spoken proficiency
- Proven ability to work at pace managing multiple briefs and rapid turnarounds
- Demonstrable transcreation expertise
- Platform fluency across Instagram, TikTok, Snapchat, X and YouTube Shorts
- Strong editorial judgement and impeccable bilingual grammar
Full Job Posting
Role Overview
- This is a role for someone who moves quickly from trend to idea to scroll stopping copy without losing nuance or craft.
- You'll write across formats captions, hooks, CTAs, community responses, campaign lines and longer brand narratives always mindful of platform form, audience behaviour and GCC cultural context.
- You will collaborate closely with Creative, Strategy, Social and Production leads.
What you will be doing
- Write platform native copy in Arabic (Saudi localized) and English hooks, captions, CTAs, headlines and longer brand storytelling.
- Lead transcreation: adapt campaign concepts and messaging across languages without losing intent, tone or cultural resonance.
- Own editorial quality and tone of voice across all written outputs.
- Produce reactive and planned content at newsroom pace, moving quickly from trend to concept to post.
- Work tightly with the social strategist, social media manager and creative director to ensure copy is platform native and creator friendly.
- Manage rapid turn briefs and content calendars while maintaining brand integrity and community tone.
- Use AI tools to accelerate ideation and drafting; develop and refine bilingual prompting techniques.
- Edit, optimise and localise AI outputs for brand voice, platform context and Saudi/GCC relevance.
- Define and enforce quality control processes for all AI assisted writing.
- Stay always on to GCC cultural trends, platform shifts and audience behaviour; use insight to shape copy.
- Apply performance data and learnings to iterate copy approaches and improve effectiveness.
- Contribute to competitive/cultural analysis to identify creative opportunities and differentiation.
What you need to be great in this role
- 4+ years of professional copywriting experience, with demonstrable social first studio or agency experience in a fast, real time content environment.
- A strong bilingual portfolio (Arabic and English) showing platform native social work and measurable impact where possible.
- Arabic Must be a Saudi national or deeply localized to Saudi Arabia; native or near native written and spoken proficiency with deep understanding of Saudi register, dialect nuance and cultural context.
- English Advanced written and spoken proficiency able to maintain brand tone and quality across both languages.
- Proven ability to work at pace: managing multiple briefs and rapid turnarounds without sacrificing craft or accuracy.
- Demonstrable transcreation expertise adapting ideas across languages and markets while preserving intent, tone and cultural resonance.
- Platform fluency across Instagram, TikTok, Snapchat, X and YouTube Shorts, with an intuitive sense for hooks, formats and length.
- Strong editorial judgement, impeccable bilingual grammar and meticulous attention to detail.
- Familiarity with social studio tools and workflows (CMS, scheduling, collaborative creative platforms) and an understanding of GCC regulatory/advertising standards.
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