Senior Specialist, Internal Communications (Internal Communications Dept)
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Key skills for this role
About the Role
ADNOC Group seeks a Senior Specialist in Internal Communications to manage digital presence, including website and online platforms. The role involves creating and optimizing digital content, monitoring performance, and implementing digital strategies to enhance stakeholder engagement.
Key Skills for This Role
Responsibilities
- Manage the company's website, ensuring it is current, user friendly, accessible, and compliant with cybersecurity and data privacy standards
- Create, edit, and optimize digital content including text, images, videos, and multimedia elements
- Monitor website performance and user engagement metrics to optimize user experience
- Conduct regular audits of digital assets to ensure accuracy, relevance, and alignment with brand guidelines
- Provide technical support and troubleshooting for website related issues
- Coordinate website updates with internal stakeholders, external agencies, and IT teams
- Implement SEO techniques and digital strategies to improve visibility and audience engagement
- Support digital campaigns, microsites, and online initiatives
- Collaborate with cross functional teams to ensure digital platforms support strategic goals
- Stay abreast of emerging trends and best practices in digital communications
Requirements
- Bachelor's degree in Communications, Digital Media, Marketing, Information Technology, or related field
- Minimum 3 5 years of progressive experience in digital communications, web management, or related discipline
- Demonstrated experience managing corporate websites and content management systems (CMS)
- Strong written and verbal communication skills in English
- Attention to detail with strong commitment to quality and brand consistency
- Ability to manage multiple priorities and meet deadlines
- Collaborative mindset with ability to work across teams and with external vendors
- Analytical thinking with data driven approach to decision making
- Project management and time management skills
- Knowledge about UAE laws and regulations, local customs and protocol
Full Job Posting
Job Purpose
- The Specialist, Digital & Website is responsible for managing and enhancing the organization's digital presence across its website and online platforms.
- The role involves implementing digital strategies to ensure effective communication and engagement with stakeholders, customers, and the public.
- The incumbent creates, maintains, and optimizes digital content ensuring alignment with the organization's branding and communication objectives.
Key Accountabilities
- Manage the company's website, ensuring it is current, user friendly, accessible, and compliant with cybersecurity, data privacy, and the Company's standards and policies.
- Create, edit, and optimize digital content, including text, images, videos, and other multimedia elements in line with the Company's messaging, branding criteria, and applicable industry standards and regulations.
- Monitor website performance and user engagement metrics, identifying areas for improvement to optimize the user experience.
- Conduct regular audits of digital assets to ensure accuracy, relevance, and alignment with brand guidelines.
- Maintain proper documentation, change logs, and governance approvals for all digital content and platform changes.
- Provide technical support and troubleshooting for website related issues, ensuring minimum downtime and optimal performance.
- Coordinate website updates, enhancements, and releases with internal stakeholders, external agencies, and IT teams to ensure optimum performance and timely delivery.
- Implement SEO techniques and digital strategies to improve visibility and audience engagement.
- Support digital campaigns, microsites, and online initiatives to strengthen external communications and audience outreach.
- Collaborate with cross functional teams to ensure digital platforms support strategic goals and communication objectives.
- Provide input for the development and implementation of digital strategies to enhance the company's online presence and engagement.
- Stay abreast of emerging trends, best practices, and technological advancements in digital communications, making recommendations that support the Company's goals and interests.
Qualifications, Experience, Knowledge & Skills
- Bachelor's degree in Communications, Digital Media, Marketing, Information Technology, or a related field.
- Minimum 3–5 years of progressive experience in digital communications, web management, or a related discipline.
- Demonstrated experience managing corporate websites and content management systems (CMS).
- Experience in the energy, oil & gas, or large corporate sector is preferred.
- Strong written and verbal communication skills in English (Arabic is an advantage).
- Attention to detail with a strong commitment to quality and brand consistency.
- Ability to manage multiple priorities and meet deadlines in a fast paced environment.
- Collaborative mindset with the ability to work effectively across teams and with external vendors.
- Analytical thinking with a data driven approach to decision making.
- Project management and time management skills.
- Knowledge about UAE laws and regulations, as well as local customs and protocol.
Professional Certifications
- Relevant professional certifications (e.g. Google Analytics, HubSpot, SEO, CMS platforms) are an advantage.
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