Senior Sales Manager (Current Account)
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Role Overview
The Senior Sales Manager – Current Account is a key leadership role within the Retail Branch Banking function. The role is responsible for driving the growth and profitability of the current account portfolio across a defined region. This includes expanding the branch footprint, increasing product penetration, and ensuring the delivery of high-quality customer service. The role bearer will lead a team of branch officers, identify high-potential markets, and convert business opportunities into tangible results. With full P&L accountability, this role directly contributes to the strategic objectives of the branch banking business.
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About the Role
The Senior Sales Manager – Current Account is a key leadership role within the Retail Branch Banking function. The role is responsible for driving the growth and profitability of the current account portfolio across a defined region. This includes expanding the branch footprint, increasing product penetration, and ensuring the delivery of high-quality customer service. The role bearer will lead a team of branch officers, identify high-potential markets, and convert business opportunities into tangible results. With full P&L accountability, this role directly contributes to the strategic objectives of the branch banking business.
Primary Responsibilities
- Lead, mentor, and manage a team of branch officers across the assigned branches.
- Identify and acquire potential customers for current accounts and asset products to generate fee-based revenue.
- Monitor daily sales calls to ensure adherence to the acquisition process and adequate market coverage.
- Drive activation of current account clients and ensure achievement of float targets.
- Conduct regular product training and refreshers to ensure the team is well-informed and up to date.
- Ensure timely and effective resolution of customer queries and service issues.
- Maintain optimal staffing levels and manage team attrition effectively.
- Ensure customer satisfaction by meeting service quality and delivery standards.
- Evaluate and refine growth strategies based on competitor analysis and customer feedback.
- Track business performance and ensure execution aligns with the defined business plan.
Secondary Responsibilities
- Recommend and implement process improvements to enhance service efficiency and quality across the branch network.
- Support employee engagement initiatives and foster a high-performance culture.
Education
Graduate in any discipline.
Experience
Minimum of 7 years of relevant experience in sales within the banking industry, preferably in branch banking or current account acquisition.
Skills and Attributes
- Strong leadership and team management capabilities.
- Proven track record in sales and customer acquisition.
- Strategic thinking with a focus on execution and results.
- Ability to analyse market trends and competitor strategies.
- High customer orientation and service quality focus.
- Strong organizational and problem-solving skills.
- Ability to attract, retain, and develop high-performing talent.
- Fluent in English with strong business communication skills
About IDFC FIRST Bank
Indian private sector bank providing comprehensive financial services.
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