Senior Performance Marketing Specialist | Retail | UAE
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Key skills for this role
About the Role
Al-Futtaim Retail seeks a Senior Performance Marketing Specialist to define and scale performance marketing strategies across MENA and Asia. The role involves managing paid search, social, display, and programmatic campaigns to drive traffic and sales.
Key Skills for This Role
Responsibilities
- Define, launch, and scale region specific performance marketing strategies to drive traffic and grow sales
- Own and optimize delivery and performance of paid search, paid social, display, and programmatic campaigns across retail platforms like Google, Meta, and other relevant tools
- Manage multi channel and multi market paid media budgets to achieve revenue, ROAS, CAC, and customer acquisition targets
- Collaborate with Brand, Digital Trade, and CRM teams to align paid media activities with stock availability, product priorities, and broader marketing calendars
- Oversee development and optimization of performance marketing creative and content assets, ensuring alignment with brand standards and performance goals
- Utilize a strong test and learn approach and data driven decision making in a fast paced, multi market environment
Requirements
- At least 5 years of experience in performance marketing with responsibility for multi market or regional accounts and budgets
- Proven track record in delivering data driven marketing campaigns that achieve strong ROI and enhance brand metrics
- Experience with end to end management of digital paid advertising initiatives across multiple markets
- Expertise in performance marketing channels including Display, SEM, Paid Social, and App marketing
- Hands on experience with PPC and Paid Social platforms such as Google Ads and Meta Business Manager
- Strong web analytics skills using Google Analytics or similar tools
- Proficiency in using retargeting platforms like Criteo and RTB
- Advanced MS Excel skills and experience in BI tools like Tableau or Power BI
Full Job Posting
Overview Of The Role
- The Sr. Performance Marketing Specialist is responsible for defining, launching, and scaling performance marketing strategies across Al Futtaim Retail in the Middle East and Asia. The role involves managing performance marketing outcomes in MENA and Asia, focusing on growth, efficiency, and market s
What You Will Do
- Define, launch, and scale region specific performance marketing strategies to drive traffic and grow sales.
- Own and optimize the delivery and performance of paid search, paid social, display, and programmatic campaigns across retail platforms like Google, Meta, and other relevant tools.
- Manage multi channel and multi market paid media budgets to achieve revenue, ROAS, CAC, and customer acquisition targets.
- Collaborate with Brand, Digital Trade, and CRM teams to align paid media activities with stock availability, product priorities, and broader marketing calendars.
- Oversee the development and optimization of performance marketing creative and content assets, ensuring alignment with brand standards and performance goals.
- Utilize a strong test and learn approach and data driven decision making in a fast paced, multi market environment.
Required Skills To Be Successful
- Hands on experience with PPC and Paid Social platforms such as Google Ads and Meta Business Manager.
- Strong web analytics skills using Google Analytics or similar tools.
- Proficiency in using retargeting platforms like Criteo and RTB.
- Advanced MS Excel skills and experience in BI tools like Tableau or Power BI.
What Qualifies You For The Role
- At least 5 years of experience in performance marketing with responsibility for multi market or regional accounts and budgets.
- Proven track record in delivering data driven marketing campaigns that achieve strong ROI and enhance brand metrics.
- Experience with end to end management of digital paid advertising initiatives across multiple markets.
- Expertise in performance marketing channels including Display, SEM, Paid Social, and App marketing.
About Al Futtaim Retail
- Al Futtaim Retail has established itself as one of the leaders in Retail across the Middle East, Africa & Asia over the past 30 years.
- Partnerships with brands including IKEA, ACE, Toys R Us, Inditex Group (Zara, Mango, Bershka, P&B), Marks and Spencer's, Watsons, and B&Q.
- Over 100 nationalities across 12 countries.
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