Senior Performance Marketing Manager
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
FundingPips seeks a data-driven Senior Performance Marketing Manager to lead customer acquisition, retention, and revenue growth across DTC brands. You will own paid acquisition, lifecycle marketing, CRO, and analytics, managing significant monthly ad budgets.
Key Skills for This Role
Responsibilities
- Own and scale customer acquisition across Meta Ads and Google Ads
- Manage and optimize advertising budgets ranging from €100k to €1M+ per month
- Develop audience, creative, bidding, and campaign strategies to maximize profitable growth
- Own retention marketing strategy across email and SMS platforms such as Klaviyo
- Build and optimize automated flows (welcome, abandoned cart, post purchase, etc.)
- Lead website conversion optimization initiatives and execute A/B tests
- Own marketing analytics and attribution frameworks, build reporting dashboards
- Develop customer acquisition and retention strategies to achieve revenue targets
- Identify new growth opportunities across channels, markets, audiences, and products
- Collaborate with creative teams to develop high performing ad concepts and offers
Requirements
- 5+ years of experience scaling direct to consumer (DTC) brands
- Proven track record managing and scaling seven figure monthly advertising budgets
- Deep expertise in Meta Ads, Google Ads, Klaviyo, CRO, GA4, and attribution
- Strong understanding of CAC, LTV, ROAS, MER, cohort analysis, and incrementality testing
- Experience operating across multiple European markets
- Strong analytical and commercial mindset
Full Job Posting
Job Overview
- We are looking for a data driven, commercially minded Senior Performance Marketing Manager to lead customer acquisition, retention, and revenue growth across our direct to consumer brands.
- This is not a campaign management role. We are looking for someone who understands the entire customer journey—from first impression to repeat purchase—and can scale profitable revenue across multiple channels while maintaining strong unit economics.
- You will own paid acquisition, lifecycle marketing, conversion rate optimization, attribution, analytics, and growth strategy. The ideal candidate has successfully scaled DTC brands across European markets and has hands on expertise managing significant monthly advertising budgets.
Responsibilities
- Own and scale customer acquisition across Meta Ads (Facebook, Instagram) and Google Ads (Search, Shopping, Performance Max, Display, YouTube).
- Manage and optimize advertising budgets ranging from €100k to €1M+ per month.
- Develop audience, creative, bidding, and campaign strategies to maximize profitable growth.
- Continuously test and improve acquisition funnels through structured experimentation.
- Monitor and improve key metrics including CAC, ROAS, MER, LTV, AOV, and contribution margin.
- Own retention marketing strategy across email and SMS platforms such as Klaviyo.
- Build and optimize automated flows including Welcome Series, Abandoned Cart, Browse Abandonment, Post Purchase, Winback Campaigns, VIP Segmentation.
- Develop campaign calendars and promotional strategies.
- Improve customer retention, repeat purchase rates, and customer lifetime value.
- Lead website conversion optimization initiatives.
- Identify friction points across the customer journey.
- Design and execute A/B tests across Landing Pages, Product Pages, Checkout Experience, Offer Positioning, Messaging and Creative.
Required Experience
- 5+ years of experience scaling direct to consumer (DTC) brands.
- Proven track record managing and scaling seven figure monthly advertising budgets.
- Deep expertise in Meta Ads, Google Ads, Klaviyo or equivalent email marketing platforms, Conversion Rate Optimization (CRO), Google Analytics 4, Attribution & Marketing Measurement.
- Strong understanding of Customer Acquisition Cost (CAC), Lifetime Value (LTV), ROAS, MER, Cohort Analysis, Incrementality Testing.
- Experience operating across multiple European markets.
- Strong analytical and commercial mindset.
- Ability to translate data into profitable growth initiatives.
Preferred Qualifications
- Experience scaling brands across the UK, Germany, France, Netherlands, Spain, and broader EU markets.
- Experience implementing server side tracking and conversion APIs.
- Familiarity with tools such as Triple Whale, Northbeam, Hyros, Segment, BigQuery, Looker Studio, Hotjar, Microsoft Clarity.
- Experience leading agencies, freelancers, or in house marketing teams.
What Success Looks Like
- Within your first 12 months, you will: Increase profitable revenue while maintaining target acquisition costs.
- Improve marketing attribution accuracy and reporting.
- Increase website conversion rates through structured CRO testing.
- Grow customer lifetime value through lifecycle marketing initiatives.
- Build a scalable acquisition and retention engine capable of supporting rapid international growth.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at FundingPips
Senior Platform Engineer
Dubai, UAE
FundingPips is seeking a Senior Platform Engineer to build their internal developer platform and establish best practices. The role involves designing infrastructure automation, CI/CD pipelines, and self-service tooling
Legal Secretary
Dubai, UAE
FundingPips is looking for a Legal Secretary to provide administrative and organizational support to the Legal Department. The role involves managing legal documentation, calendars, and corporate administration, requirin
Corporate Events & Logistics Coordinator
Dubai, UAE
FundingPips is seeking a Corporate Events & Logistics Coordinator to research, coordinate, and execute corporate events while managing logistics, vendor relationships, and corporate communications. The role requires stro
Senior Backend Developer — Trading Server
Dubai, UAE
FundingPips is building an in-house trading engine and seeks a Senior Backend Developer to design and optimize backend services for order execution, position management, and risk controls. The role requires 7+ years of b
Video Editor
Dubai, UAE
FundingPips is looking for a creative and experienced Video Editor to produce engaging video content for digital and social media platforms. The role requires expertise in Adobe Premiere Pro, After Effects, motion graphi
Content Creator
Dubai, UAE
FundingPips, a proprietary trading firm, seeks a creative Content Creator to produce engaging short-form video content for TikTok, Instagram Reels, and YouTube Shorts. The role requires 3-5 years of experience, strong vi
Graphic Designer (Performance Marketing & Content)
Dubai, UAE
FundingPips is looking for a creative Graphic Designer specializing in high-converting marketing creatives for ads, emails, blogs, and digital campaigns. The role requires proficiency in Figma, Adobe Creative Suite, and
Video Editor
Dubai, UAE
FundingPips is looking for a creative and experienced Video Editor to produce engaging video content for digital and social media platforms. The role requires expert-level proficiency in Adobe Premiere Pro and After Effe
Senior Platform Engineer
Dubai, UAE
Legal Secretary
Dubai, UAE
Corporate Events & Logistics Coordinator
Dubai, UAE
Senior Backend Developer — Trading Server
Dubai, UAE
Video Editor
Dubai, UAE
Content Creator
Dubai, UAE
Graphic Designer (Performance Marketing & Content)
Dubai, UAE
Video Editor
Dubai, UAE