Senior Performance Marketing Lead
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
BI Group UAE seeks a Senior Performance Marketing Lead to oversee strategic and operational marketing for a premium real estate agency. The role includes brand strategy, digital marketing, performance marketing, roadshows, website development, and team management.
Key Skills for This Role
Responsibilities
- Lead strategic and operational marketing for a premium real estate agency
- Develop long term brand positioning and growth strategy
- Oversee all brand communication channels: digital, offline, events, and partnerships
- Manage content strategy across social media, marketing campaigns, and creative materials
- Plan and execute international roadshows, broker events, project launches, and networking activations
- Lead performance marketing strategy in Meta, Google, YouTube, and other paid channels
- Monitor CPL, CPQL, ROAS, lead quality, and marketing funnel efficiency
- Manage website development projects with deep understanding of UX/UI and conversion principles
- Develop and implement SEO strategy including technical SEO, on page optimization, and organic growth
- Manage agencies, freelancers, production teams, and digital contractors
Requirements
- More than 7 years of experience in marketing
- Experience in marketing of development companies or real estate agencies
- Proven experience managing large marketing campaigns, brand initiatives, and events
- Experience launching and scaling websites with high SEO performance
- Portfolio of successful advertising campaigns, brand projects, and digital growth cases
- Strong analytical and organizational skills
- Fluent English is mandatory
Full Job Posting
Job Description
- Leadership of strategic and operational marketing for a premium real estate agency with full responsibility for brand development, communications, digital ecosystem, and market expansion initiatives.
Brand Strategy and Communications
- Formation and development of long term brand positioning and growth strategy.
- Leadership of all brand communication directions: digital, offline channels, events, and partnerships.
- Ensuring consistency of messages, visual identity, and brand perception in the market.
- Control of content strategy across all social media, marketing campaigns, and creative materials.
- Management of external content and creative agencies, improving their work quality.
Roadshows and Strategic Events
- Planning and execution of international roadshows, broker events, project launches, and networking activations.
- Ensuring events align with business goals, lead generation, and brand awareness.
- Full project coordination with internal departments and external contractors at all stages.
Digital Marketing and Performance Marketing
- Leadership of performance marketing strategy in Meta, Google, YouTube, and other paid platforms.
- Control of CPL, CPQL, ROAS, lead quality, and marketing funnel efficiency.
- Management of contextual advertising and the entire paid customer acquisition ecosystem.
- Understanding of attribution principles, analytics, retargeting, and CRM integration.
Website Development, SEO, and Digital Infrastructure
- Leadership of website development projects with deep understanding of UX/UI and conversion principles.
- Close interaction with developers on landing pages, site optimization, and technical improvements.
- Formation and implementation of SEO strategy including technical SEO, on page optimization, content structure, and organic growth.
- Ensuring correct implementation and configuration of analytics systems including GA4, GTM, Meta Pixel, and Conversion APIs.
Team Management and Cross Functional Interaction
- Management of agencies, freelancers, production teams, and digital contractors.
- Close interaction with sales department leadership and management team.
- Building scalable marketing processes and reporting systems.
- Ensuring effective task execution while maintaining strategic control over all directions.
Candidate Requirements
- More than 7 years of experience in marketing.
- Experience in marketing of development companies or real estate agencies.
- Proven experience managing large marketing campaigns, brand initiatives, and events.
- Experience launching and scaling websites with high SEO performance.
- Portfolio of successful advertising campaigns, brand projects, and digital growth cases.
- Strong analytical and organizational skills.
Expected Profile
- Strong strategic marketing thinking combined with willingness to participate in project execution.
- Experience managing brand communications in premium real estate or luxury segment.
- Deep understanding of digital marketing, content ecosystems, and web development.
- Solid knowledge of SEO, site optimization, and paid advertising channel infrastructure.
- Ability to effectively manage multiple stakeholders, agencies, and projects simultaneously.
- Excellent understanding of modern content trends, storytelling, and creative direction.
- Commercial mindset and deep understanding of lead generation and sales funnels.
- Fluent English is mandatory.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at BI GROUP - UAE
IT Infrastructure and Support Engineer
Dubai, UAE
BI Group is looking for an IT Infrastructure & Support Engineer to manage the IT environment for their Dubai office. You will provide end-user support, administer networks, manage hardware and software assets, and coordi
Head of Sales
Dubai, UAE
BI Group is seeking a Head of Sales to lead and drive the overall sales strategy for its real estate portfolio in the UAE. The role involves managing internal sales teams, broker networks, sales operations, and revenue g
Senior Architect
Dubai, UAE
BI Group in Dubai seeks a Senior Architect to act as design guardian for architectural quality, functionality, and compliance on residential and mixed-use developments. The role involves managing architectural design fro
Senior Marketing Lead
Dubai, UAE
BI Group UAE is seeking a Senior Marketing Lead to lead strategic and operational marketing for a premium real estate agency. The role involves brand strategy, digital marketing, web development, SEO, and event managemen
Senior Contracts Engineer
Dubai, UAE
About the Role The Senior Contracts Engineer is responsible for managing all contractual and commercial aspects of projects during procurement and execution, ensuring that BI Group’s contractual position is protected and
Senior Planning Engineer
Dubai, UAE
Company Overview BI Group UAE is the regional arm of BI Group, one of Central Asia's largest development and construction firms with over 30 years of experience in delivering residential, commercial, and urban projects.
Senior Marketing Lead
Dubai, UAE
Company Description BI Group UAE is the regional branch of BI Group, a prominent development and construction company with over 30 years of experience in large-scale projects across Central Asia. Known for its expertise
IT Infrastructure and Support Engineer
Dubai, UAE
Head of Sales
Dubai, UAE
Senior Architect
Dubai, UAE
Senior Marketing Lead
Dubai, UAE
Senior Contracts Engineer
Dubai, UAE
Senior Planning Engineer
Dubai, UAE
Senior Marketing Lead
Dubai, UAE