Senior Media Manager
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Key skills for this role
About the Role
SharkNinja is seeking a Senior Media Manager to lead media strategy for the Middle East region. The role involves full-funnel media planning, agency management, and performance analysis to drive brand awareness and sales.
Key Skills for This Role
Responsibilities
- Provide guidance and governance to distributor media team in the region
- Own the full funnel media strategy, defining campaign objectives and budgets
- Partner with internal stakeholders including DTC, Marketplaces, Retail, Social, Marketing, IMC, Commercial and FP&A
- Champion a full funnel media approach connecting brand and performance activation
- Oversee accurate and timely reporting of media campaign performance
- Use marketing analytics tools to measure campaign performance and optimize ROI
Requirements
- Proven track record of developing and executing successful advertising campaigns, particularly in digital channels
- Strong knowledge of various media platforms, particularly social
- Experience in full funnel marketing activation
- Familiarity with marketing analytics tools (e.g., Nielsen, DOMO, PowerBI)
- Excellent communication, presentation, and interpersonal skills
- Bachelor's degree in Marketing, Communications, Business, or related field
Full Job Posting
Company Overview
- SharkNinja is a global product design and technology company with a diversified portfolio of lifestyle solutions.
- Headquartered in Needham, Massachusetts with more than 4,100 associates.
Role Overview
- We are seeking a Senior Media Manager to join our regional marketing team to support the Middle East.
- You will provide governance and leadership over media strategy across multiple markets.
Responsibilities
- Provide guidance and governance to distributor media team.
- Own the full funnel media strategy, defining campaign objectives and budgets.
- Partner with internal stakeholders.
- Champion a full funnel media approach.
- Oversee accurate and timely reporting of media campaign performance.
- Use marketing analytics tools to measure campaign performance and optimize ROI.
Attributes & Skills
- Proven track record in digital advertising campaigns.
- Strong knowledge of media platforms, particularly social.
- Experience in full funnel marketing activation.
- Familiarity with marketing analytics tools.
- Excellent communication and interpersonal skills.
- Experience in project management.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field.
- Experience with media agency management and execution.
- Strong project management skills.
- Excellent written and verbal communication skills.
What We Offer
- Competitive health insurance, retirement plans, paid time off.
- Employee stock purchase options, wellness programs, product discounts.
- Learning Programs for personal and professional growth.
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