Senior Media Manager
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
SharkNinja is seeking a Senior Media Manager to lead media strategy for the Middle East region. The role involves managing full-funnel media campaigns, working with distributor teams, and optimizing performance across digital channels.
Key Skills for This Role
Responsibilities
- Provide guidance and governance to distributor media team in the region
- Own the full funnel media strategy, defining campaign media objectives, aligning plans to commercial targets, setting budgets
- Partner with internal stakeholders including DTC, Marketplaces, Retail, Social, Marketing, IMC, Commercial and FP&A
- Champion a full funnel media approach, connecting brand and performance activation
- Bring local nuance and consumer insight into media planning
- Oversee accurate and timely reporting of media campaign performance
- Oversee media investment and agency delivery across channels including social, digital and video
- Use marketing analytics tools to measure campaign performance, optimize ROI, and identify areas for improvement
- Analyze complex data and translate insights into actionable recommendations
- Stay updated on the latest advertising trends and technologies
- Build and maintain strong relationships with media vendors and agencies
Requirements
- Proven track record of developing and executing successful advertising campaigns, particularly in digital channels (paid search, social media advertising, etc.)
- Strong knowledge of various media platforms, particularly social
- Experience in full funnel marketing activation
- Familiarity with marketing analytics tools and platforms (e.g., Nielsen, DOMO, PowerBI)
- Excellent communication, presentation, and interpersonal skills
- Experience in project management, with ability to juggle multiple priorities
- Strong data analysis skills
- Bachelor's degree in Marketing, Communications, Business, or related field
- Experience with media agency management and execution
Full Job Posting
Overview
- We are seeking an energetic and results oriented Senior Media Manager to join our expanding regional marketing team to support the Middle East.
- You will be key in providing governance and leadership over our media strategy across multiple markets, with a specific focus on driving brand awareness and sales across the region.
Responsibilities
- Leading Day to Day Media Management
- Provide guidance and governance to our distributor media team in the region, working collaboratively to deliver media strategies aligned with brand objectives and commercial goals for the Middle East region.
- Own the full funnel media strategy, defining campaign media objectives, aligning plans to commercial targets, setting budgets, and ensure alignment with overall marketing and sales strategies.
- Partner with internal stakeholders including; DTC, Marketplaces, Retail, Social, Marketing, IMC, Commercial and FP&A.
- Champion a full funnel media approach, connecting brand and performance activation, working closely with performance teams to ensure insights, learning and optimisation opportunities are embedded across campaigns.
- Bring local nuance and consumer insight into media planning, working with internal teams, distributor teams, and agency.
- Oversee accurate and timely reporting of media campaign performance, ensuring that key metrics and insights are shared with relevant stakeholders (e.g., Data team, IMC team).
- Oversee media investment and agency delivery across channels including social, digital and video.
- Use marketing analytics tools to measure campaign performance, optimize ROI, and identify areas for improvement.
- Analyze complex data and translate insights into actionable recommendations that are accessible and understandable for the wider business.
- Stay updated on the latest advertising trends and technologies, recommending new media opportunities to enhance the effectiveness of future campaigns.
- Build and maintain strong relationships with media vendors and agencies to ensure successful campaign execution and continuous improvement.
Attributes & Skills
- Proven track record of developing and executing successful advertising campaigns, particularly in digital channels (paid search, social media advertising, etc.).
- Strong knowledge of various media platforms, particularly social.
- Experience in full funnel marketing activation, with an understanding of how each part of the funnel contributes to overall campaign success.
- Familiarity with marketing analytics tools and platforms (e.g., Nielsen, DOMO, PowerBI) to track and measure campaign performance and ROI.
- Familiarity with AI solutions, including but not limited to ChatGPT and Claude.
- Excellent communication, presentation, and interpersonal skills, with the ability to collaborate effectively with cross functional teams (marketing, creative, sales, etc.).
- Experience in project management, with the ability to juggle multiple priorities and meet deadlines in a fast paced environment.
- Knowledge of the small domestic appliance industry is a plus.
- Strong data analysis skills, with the ability to translate complex data into actionable insights for campaign optimization.
- A creative mindset and passion for developing engaging, innovative advertising
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field; a Master's degree is preferred.
- Experience with media agency management and execution
- Strong project management skills, with the ability to manage multiple campaigns simultaneously.
- Excellent written and verbal communication skills.
- Strong interpersonal and team management skills.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at SharkNinja
Business Development Manager (Israel, Middle East and South Africa)
Dubai, UAE
SharkNinja is seeking a Business Development Manager to accelerate DTC and pure play e-commerce growth in the Israel, Middle East, and South Africa region. The role involves developing channel strategy, managing distribu
Business Development Manager (Israel, Middle East and South Africa)
Dubai, UAE
SharkNinja seeks a Business Development Manager to accelerate DTC and pure player e-commerce growth in the Middle East and South Africa. The role involves developing channel strategy, managing distributor partnerships, a
E-Commerce Key Account Manager
Mississauga, CAN
SharkNinja is seeking an eCommerce Key Account Manager to join the Amazon Sales Team, driving promotional strategy and execution. The role involves managing key external relationships with Amazon Vendor Services and othe
Senior Media Manager
Dubai, UAE
SharkNinja is seeking a Senior Media Manager to lead media strategy for the Middle East region. The role involves full-funnel media planning, agency management, and performance analysis to drive brand awareness and sales
Senior Manager, Social Media, Dubai
Dubai, UAE
About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trus
Senior Manager, Social Media, Dubai
Dubai, UAE
About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trus
Business Development Manager UAE
Dubai, UAE
About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trus
Business Development Manager UAE
Dubai, UAE
About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trus
Business Development Manager (Israel, Middle East and South Africa)
Dubai, UAE
Business Development Manager (Israel, Middle East and South Africa)
Dubai, UAE
E-Commerce Key Account Manager
Mississauga, CAN
Senior Media Manager
Dubai, UAE
Senior Manager, Social Media, Dubai
Dubai, UAE
Senior Manager, Social Media, Dubai
Dubai, UAE
Business Development Manager UAE
Dubai, UAE
Business Development Manager UAE
Dubai, UAE