Senior Media Manager

Summary

About Us

About The Role

• As Senior Media Manager you will:
• Develop and implement media strategies and plans in collaboration with internal marketing teams and media partners.
• Manage the annual and quarterly planning cycle, ensuring timely delivery of all milestones.
• Serve as the operational lead and main point of contact for day-to-day agency management.
• Coordinate and review cross-channel media and audience plans for product launches and marketing campaigns.
• Optimize media investment and channel mix using planning and analysis tools.
• Identify new areas for testing and work with Digital Marketing and Business Intelligence teams to follow frameworks and attribution models.
• Provide regular strategic reviews and updates on media innovations, technology developments, and measurement trends.
• Support category and digital marketing teams in optimizing integrated plans, enhancing value and efficiency.
• Drive audience planning, connecting audience insights to agency planning tools and integrating owner data.
• Establish strong relationships with Commercial teams and the CoE to identify common opportunities and challenges.
• About you
• To succeed in the role, we expect you to have:
• At least 5-6 years of media planning experience in an agency and/or in-house client role. FMCG, Retail, Fashion, Home Appliances or Electronics will be preferred.
• People leadership experience.
• Proficiency in planning and buying across key media channels.
• Ability to interrogate and ensure local market plans meet brand and demand objectives.
• Experience in media analysis and interpretation of planning tools and results, including data-driven attribution and media-mix modelling.
• Strong expertise in media and audience planning, creative development, and ad operations processes.
• Ability to recommend strategic opportunities and innovations, staying ahead of trends.
• Highly organized, process-driven, with great attention to detail.
• Strong commercial acumen and analytical skills.
• Excellent project management skills and ability to build relationships across functions and with multiple stakeholders.
• Strong communication and presentation skills.
• Knowledge of Arabic will be an advantage
• #LI-AC1
• Dyson is an equal opportunity employer.
• We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique.
• We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.