Content and Social Strategy Executive
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Dyson is looking for a Content & Social Strategy Executive to lead social media strategy and content across the MEA region. The role involves managing Instagram and TikTok channels, developing content calendars, and driving engagement.
Key Skills for This Role
Responsibilities
- Own and execute social strategy across MEA markets
- Lead Dyson Arabia and South Africa Instagram and TikTok channels, driving growth and engagement
- Plan and deliver monthly and annual social content calendars
- Develop and optimise performance through data led analysis and KPI tracking
- Create and curate compelling content across text, image and video formats
- Activate and manage influencer campaigns
- Partner with Media, PR, Category and Retail teams
- Support paid social execution
- Engage directly with audiences, including live event coverage and community management
- Ensure consistent brand storytelling across all markets
Requirements
- At least 4 years’ experience in digital or social marketing
- Strong understanding of Instagram, TikTok, and YouTube
- Experience executing social strategies that drive measurable results
- Experience managing influencer campaigns
- Data driven mindset
- Fluent in English; Arabic advantageous
Full Job Posting
Summary
- Salary: Competitive
- Job Family: Media
- Location: United Arab Emirates Dubai Office
About us
- Dyson is a global technology company. We solve problems others choose to ignore with pioneering technology that works better.
- Our Media team amplifies how our technology is seen and experienced—driving impact through content, social, and performance across every market we operate in.
About the role
- As our Content & Social Strategy Executive (MEA) you will lead and deliver social media strategy and content across one of Dyson’s most dynamic regions.
- Working across key markets including Saudi Arabia, UAE and South Africa, you will drive best in class social performance, combining creativity with data led execution to grow engagement, influence and commercial impact.
- This is a high ownership role with visibility across the business—responsible for managing globally leading social channels while shaping how Dyson shows up across social platforms in MEA.
- Own and execute social strategy across MEA markets, aligning global direction with local relevance
- Lead Dyson Arabia and South Africa Instagram and TikTok channels, driving growth and engagement
- Plan and deliver monthly and annual social content calendars across owned channels
- Develop and optimise performance through data led analysis and clear KPI tracking
- Create and curate compelling content across text, image and video formats
- Activate and manage influencer campaigns, from selection through to performance tracking
- Partner closely with Media, PR, Category and Retail teams to deliver integrated campaigns
- Support paid social execution in collaboration with the Performance Media team
- Engage directly with audiences, including live event coverage and community management
About you
- At least 4 years’ experience in digital or social marketing, in house or agency side
- A proactive, self sufficient operator who thrives in fast paced, multi market environments
- Combines creative instinct with analytical rigour to deliver and optimise high impact content
- Strong understanding of key social platforms including Instagram, TikTok and YouTube
- Proven experience executing social strategies that drive measurable results
- Confident collaborating across multiple stakeholders and markets
- Experience managing influencer campaigns and scaled content delivery
- Data driven mindset, able to interpret performance and act quickly
- Experience with Sprinklr or similar platforms
- Collaborative and able to influence and align cross functional teams
- Fluent in English; Arabic advantageous
- Reliable, accountable and self directed
Reward
- At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most.
Working policy
- Our campus culture is built on connection—collaboration in person, shared creativity, and hands on learning. That’s why we don’t offer a hybrid arrangement. Working side by side powers our best ideas, fuels belonging, and keeps us pushing boundaries together.
Equal Opportunity
- Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, se
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Dyson
E‑Commerce Traffic & CRM Manager
Dubai, UAE
Dyson is hiring an E-Commerce Traffic & CRM Manager to lead performance media and customer lifecycle strategy across MEA. The role requires at least five years of experience in performance marketing, CRM, or digital grow
Content and Social Strategy Executive
Dubai, UAE
Dyson seeks a Content & Social Strategy Executive to lead social media strategy and content across the MEA region. You will own social channels, plan content calendars, manage influencer campaigns, and drive engagement t
E‑Commerce Traffic & CRM Manager
Dubai, UAE
Dyson is seeking an E-Commerce Traffic and CRM Manager to lead performance media and customer lifecycle strategy across MEA. The role involves owning lower-funnel paid media strategy, developing CRM lifecycle programmes,
Data Intelligence Machine Learning Engineer
Dubai, UAE
About Us At Dyson, we’re driven by a relentless pursuit of innovation—pushing boundaries in engineering, AI, and robotics. Our new Data Intelligence team sits at the heart of this mission: shaping Dyson’s future through
Software & Hardware Test Engineer
Dubai, UAE
TBC Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisi
Associate Principal Hardware & Software Test Engineer
Dubai, UAE
TBC Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisi
Lead Security Engineer
Dubai, UAE
TBC Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisi
Associate Principal Hardware & Software Test Engineer
Dubai, UAE
TBC Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisi
E‑Commerce Traffic & CRM Manager
Dubai, UAE
Content and Social Strategy Executive
Dubai, UAE
E‑Commerce Traffic & CRM Manager
Dubai, UAE
Data Intelligence Machine Learning Engineer
Dubai, UAE
Software & Hardware Test Engineer
Dubai, UAE
Associate Principal Hardware & Software Test Engineer
Dubai, UAE
Lead Security Engineer
Dubai, UAE
Associate Principal Hardware & Software Test Engineer
Dubai, UAE