E‑Commerce Traffic & CRM Manager
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Key skills for this role
About the Role
Dyson is hiring an E-Commerce Traffic & CRM Manager to lead performance media and customer lifecycle strategy across MEA.
Key Skills for This Role
Responsibilities
- Own and direct the regional lower funnel paid media strategy across Dyson.com markets in MEA
- Define channel priorities and budget allocation to drive efficiency and improve CPA
- Lead performance reviews with agency partners, challenging results and driving continuous optimisation
- Oversee affiliate and performance partnerships, focusing on higher impact channels
- Develop and own the CRM strategy across MEA, including lifecycle journeys, segmentation and campaign planning
- Design and deliver customer lifecycle programmes across onboarding, retention and loyalty
- Align CRM and trading calendars with the e‑commerce trade team to support key commercial moments
- Brief and manage agency execution across CRM and media, ensuring quality and consistency
- Segment audiences using behavioural and transactional data to deliver targeted, relevant communications
- Track and optimise performance across CPA, ROAS, conversion, repeat purchase and customer lifetime value
- Integrate traffic and CRM into a unified acquisition and retention engine
- Contribute to trading reviews with clear, structured insights and recommendations
Requirements
- At least five years’ experience in performance marketing, CRM or digital growth within e‑commerce or a DTC environment
- Strong CRM expertise, including lifecycle strategy, segmentation and retention programmes
- Experience working with media agencies across paid search, paid social and remarketing
- Commercially minded, with a clear understanding of performance impact on revenue and profitability
- Experience with CRM platforms, ideally Salesforce Marketing Cloud
- MEA or GCC experience beneficial; Arabic advantageous
Full Job Posting
About The Role
- As our E‑Commerce Traffic and CRM Manager you will sit at the intersection of performance media and customer lifecycle strategy, shaping how Dyson drives acquisition, retention and long term customer value across MEA.
- With a strong focus on CRM, you will build and scale lifecycle strategy from the ground up—defining customer journeys, segmentation and retention programmes—while directing agency partners across lower funnel performance channels.
- Operating across key markets including UAE, Saudi Arabia, South Africa and emerging markets such as Egypt.
You Will
- Own and direct the regional lower funnel paid media strategy across Dyson.com markets in MEA
- Define channel priorities and budget allocation to drive efficiency and improve CPA
- Lead performance reviews with agency partners, challenging results and driving continuous optimisation
- Oversee affiliate and performance partnerships, focusing on higher impact channels
- Develop and own the CRM strategy across MEA, including lifecycle journeys, segmentation and campaign planning
- Design and deliver customer lifecycle programmes across onboarding, retention and loyalty
- Align CRM and trading calendars with the e‑commerce trade team to support key commercial moments
- Brief and manage agency execution across CRM and media, ensuring quality and consistency
- Segment audiences using behavioural and transactional data to deliver targeted, relevant communications
- Track and optimise performance across CPA, ROAS, conversion, repeat purchase and customer lifetime value
- Integrate traffic and CRM into a unified acquisition and retention engine
- Contribute to trading reviews with clear, structured insights and recommendations
About you
- At least five years’ experience in performance marketing, CRM or digital growth within e‑commerce or a DTC environment
- Strong CRM expertise, including lifecycle strategy, segmentation and retention programmes
- Experience working with media agencies across paid search, paid social and remarketing
- Commercially minded, with a clear understanding of performance impact on revenue and profitability
- Comfortable owning performance metrics and communicating insights to senior stakeholders
- Experience with CRM platforms, ideally Salesforce Marketing Cloud
- Confident setting strategy and managing delivery through agency partners
- Strong collaboration skills, working effectively across teams, markets and external partners
- Analytical and data driven, able to translate insights into action
- Experience operating at scale across multi market environments
- MEA or GCC experience beneficial; Arabic advantageous
- Proactive, self directed and accountable
Working policy
- Our campus culture is built on connection—collaboration in person, shared creativity, and hands on learning. That’s why we don’t offer a hybrid arrangement.
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