E‑Commerce Traffic & CRM Manager
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Key skills for this role
About the Role
Dyson is seeking an E-Commerce Traffic and CRM Manager to lead performance media and customer lifecycle strategy across MEA. The role involves owning lower-funnel paid media strategy, developing CRM lifecycle programmes, and managing agency partners.
Key Skills for This Role
Responsibilities
- Own and direct the regional lower funnel paid media strategy across Dyson.com markets in MEA
- Define channel priorities and budget allocation to drive efficiency and improve CPA
- Lead performance reviews with agency partners, challenging results and driving continuous optimisation
- Oversee affiliate and performance partnerships, focusing on higher impact channels
- Develop and own the CRM strategy across MEA, including lifecycle journeys, segmentation and campaign planning
- Design and deliver customer lifecycle programmes across onboarding, retention and loyalty
- Align CRM and trading calendars with the e‑commerce trade team to support key commercial moments
- Brief and manage agency execution across CRM and media, ensuring quality and consistency
- Segment audiences using behavioural and transactional data to deliver targeted, relevant communications
- Track and optimise performance across CPA, ROAS, conversion, repeat purchase and customer lifetime value
- Integrate traffic and CRM into a unified acquisition and retention engine
- Contribute to trading reviews with clear, structured insights and recommendations
Requirements
- At least five years’ experience in performance marketing, CRM or digital growth within e‑commerce or a DTC environment
- Strong CRM expertise, including lifecycle strategy, segmentation and retention programmes
- Experience working with media agencies across paid search, paid social and remarketing
- Commercially minded, with a clear understanding of performance impact on revenue and profitability
- Experience with CRM platforms, ideally Salesforce Marketing Cloud
- Strong collaboration skills, working effectively across teams, markets and external partners
Full Job Posting
About the Role
- As our E‑Commerce Traffic and CRM Manager you will sit at the intersection of performance media and customer lifecycle strategy, shaping how Dyson drives acquisition, retention and long‑term customer value across MEA.
- With a strong focus on CRM, you will build and scale lifecycle strategy from the ground up—defining customer journeys, segmentation and retention programmes—while directing agency partners across lower‑funnel performance channels.
- Operating across key markets including UAE, Saudi Arabia, South Africa and emerging markets such as Egypt, you will play a key role in evolving Dyson’s Direct business and customer model in the region.
Key Responsibilities
- Own and direct the regional lower‑funnel paid media strategy across Dyson.com markets in MEA
- Define channel priorities and budget allocation to drive efficiency and improve CPA
- Lead performance reviews with agency partners, challenging results and driving continuous optimisation
- Oversee affiliate and performance partnerships, focusing on higher‑impact channels
- Develop and own the CRM strategy across MEA, including lifecycle journeys, segmentation and campaign planning
- Design and deliver customer lifecycle programmes across onboarding, retention and loyalty
- Align CRM and trading calendars with the e‑commerce trade team to support key commercial moments
- Brief and manage agency execution across CRM and media, ensuring quality and consistency
- Segment audiences using behavioural and transactional data to deliver targeted, relevant communications
- Track and optimise performance across CPA, ROAS, conversion, repeat purchase and customer lifetime value
- Integrate traffic and CRM into a unified acquisition and retention engine
- Contribute to trading reviews with clear, structured insights and recommendations
About You
- At least five years’ experience in performance marketing, CRM or digital growth within e‑commerce or a DTC environment
- Strong CRM expertise, including lifecycle strategy, segmentation and retention programmes
- Experience working with media agencies across paid search, paid social and remarketing
- Commercially minded, with a clear understanding of performance impact on revenue and profitability
- Comfortable owning performance metrics and communicating insights to senior stakeholders
- Experience with CRM platforms, ideally Salesforce Marketing Cloud
- Confident setting strategy and managing delivery through agency partners
- Strong collaboration skills, working effectively across teams, markets and external partners
- Analytical and data‑driven, able to translate insights into action
- Experience operating at scale across multi‑market environments
- MEA or GCC experience beneficial; Arabic advantageous
- Proactive, self‑directed and accountable
Reward
- At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most.
Working policy
- Our campus culture is built on connection—collaboration in person, shared creativity, and hands‑on learning. That’s why we don’t offer a hybrid arrangement. Working side by side powers our best ideas, fuels belonging, and keeps us pushing boundaries together.
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