Senior Media Buyer

Job Summary

Key Responsibilities

• Develop integrated paid media strategies across Google Ads, Meta, DV360, LinkedIn, TikTok, Snapchat, X, and other platforms.
• Manage multi-million-dirham advertising budgets to maximize lead generation, ROAS, and campaign efficiency.
• Optimize campaigns for off-plan, ready, and luxury real estate developments.
• Execute programmatic campaigns using DV360, DSPs, Campaign Manager 360, and premium audience platforms.
• Build audience segmentation using first-party data, custom audiences, lookalikes, retargeting, and behavioral targeting.
• Implement conversion tracking through GA4, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, and TikTok Pixel.
• Monitor CPL, CPA, CTR, ROAS, conversion rate, CAC, and lead quality.
• Use A/B testing to optimize creatives, landing pages, bidding models, and audience segments.
• Collaborate with Sales, CRM, Creative, and Digital teams to improve lead quality and acquisition.
• Create executive dashboards and reports using Looker Studio and Google Analytics.
• Present actionable insights to senior leadership.
• Evaluate emerging marketing trends, AI-driven advertising technologies, and media opportunities.

Required Qualifications

• Bachelor’s degree in Marketing, Business, Media, Communications, or a related field.
• At least 7 years of experience in digital media buying and performance marketing.
• At least 5 years of experience in UAE real estate marketing.
• Experience managing high-value digital advertising budgets across multiple platforms.
• Hands-on expertise with Google Ads, Meta Ads Manager, DV360, Campaign Manager 360, LinkedIn Campaign Manager, TikTok Ads, and Snapchat Ads.
• Advanced analytical skills with Looker Studio, Excel, and campaign reporting.
• Strong communication, stakeholder management, and cross-functional collaboration skills.

Company Context