Senior Marketing Operations Manager

About Ethos

About the Role

Campaign Operations

• Attend project kickoffs and briefs, clarify requirements, and architect solutions before building communications.
• Build, schedule, launch, and monitor complex automated and ad hoc campaigns across email, SMS, and direct mail.
• Set up journeys and automations using static or dynamic content, actionable triggers, and personalized communications.

Data and Infrastructure

• Write SQL to build data tables and custom audience segments and guide data pipeline and data requirements.
• Establish processes and infrastructure for email and SMS tooling and document best practices and process improvements.

Qualifications and Skills

• Deep experience with Iterable, Marketo, or similar email management software.
• Email and SMS deployment experience using scripting languages such as Liquid template language.
• Strong analytical skills, SQL competence, and experience with tools such as Mode, Chartio, Redshift, or Heap.
• At least four years of experience building cross-channel campaigns with ESP or marketing automation platforms.
• Experience with audience-specific dynamic content, lifecycle, and event-triggered CRM programs.
• Working familiarity with HTML and CSS and comfort with data pipelines, targeting, workflows, quality assurance, and reporting.
• Knowledge of email creative, segmentation, dynamic content, testing, deliverability, CAN-SPAM regulations, deployment platforms, and ESPs.
• Strong collaboration, technical aptitude, project management, multitasking, and cross-functional working skills.

Cross-Functional Delivery

• Collaborate with stakeholders to clarify campaign requirements and execute CRM deployment strategies that improve business metrics.
• Use experimentation, technology, data, and insights to improve campaign efficiency and effectiveness.