Senior Marketing Executive
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Key skills for this role
About the Role
dmg events seeks a Senior Marketing Executive to execute marketing strategy for an online news and digital solutions platform for the energy industry. The role involves coordinating partnerships, managing media campaigns, social media, and multi-channel marketing to grow website traffic and leads.
Key Skills for This Role
Responsibilities
- Coordinate partnerships internally alongside marketing managers and event marketing teams
- Keep track of media campaigns and coordinate with internal stakeholders to ensure timely execution
- Assist the marketing manager with handling social media platforms
- Prepare briefings for design and website developer for campaign changes and executions
- Coordinate with design and event marketing teams to create branding and advertising materials
- Work with content, sales and event marketing teams to create targeted partnership materials
- Plan, manage and execute multi channel marketing campaigns across social, print, web, digital and email
- Track and analyse partnership marketing activities to ensure effective results
- Ensure deliverables to partners are executed and partners receive relevant exposure
- Create and issue promotional electronic newsletters (HTML & Text)
- Apply SEO knowledge and recommend ways to enhance user journey
- Lead copy writing, design and production of marketing materials and emails
Requirements
- Experience in the use of databases in both mass and targeted direct marketing campaigns
- Strong knowledge of MS Office Suite, including MS Word, Outlook, and Excel
- Social media and digital channels savvy
- Excellent interpersonal skills and ability to communicate effectively
- Excellent negotiation and relationship building skills
- Strong attention to detail
- Ability to multi task and meet deadlines
- Copy writing skills and excellent verbal and written English
- HTML proficient
- Experience with Google Analytics
- Experience with Salesforce or similar database systems (advantage)
- Experience with Canva (advantage)
Full Job Posting
Job Purpose
- Responsible for executing the marketing strategy for an online news and digital solutions platform for the energy industry.
- Will report, test, coordinate relations among internal stakeholders, communicate with suppliers, manage media partnerships, coordinate website content, and assist in developing effective marketing strategies and campaign plans.
Key Accountabilities
- Coordinate partnerships internally alongside marketing managers and event marketing teams.
- Keep track of media campaigns and coordinate with internal stakeholders to ensure timely execution.
- Assist the marketing manager with handling social media platforms.
- Prepare briefing for design and website developer for changes and executions of campaigns.
- Coordinate and work closely with design and event marketing teams to create branding and advertising materials.
- Work closely with content, sales and event marketing teams to create and copy write targeted partnership materials.
- Work closely with marketing manager to ensure campaigns drive higher traffic to the website.
- Plan, manage and execute multi channel marketing campaigns across social, print, web, digital and email.
- Track and analyse partnership marketing activities to ensure effective results.
- Ensure deliverables to partners are executed and partners receive relevant exposure.
- Contribute to all aspects of marketing activity, ensuring best practice and clear promotional message.
- Create and issue promotional electronic newsletters (HTML & Text); become expert in effective email campaigns.
Qualifications, Experience, & Skills
- Experience in the use of databases in both mass and targeted direct marketing campaigns.
- Strong knowledge of MS Office Suite, including MS Word, Outlook, and Excel.
- Social media and digital channels savvy.
- Excellent interpersonal skills and ability to communicate effectively with all levels.
- Excellent negotiation and relationship building skills.
- Strong attention to detail.
- Great multi tasker with ability to meet deadlines and handle different campaigns simultaneously.
- Copy writing skills and excellent verbal and written English.
- HTML proficient.
- Experience with Google Analytics.
- Experience with Salesforce or similar database systems; Canva (advantage).
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