Deputy Head of Marketing
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
dmg events seeks a Deputy Head of Marketing to lead marketing strategy for a large-scale energy event. The role involves driving audience acquisition, brand engagement, and commercial success through data-driven multi-channel campaigns.
Key Skills for This Role
Responsibilities
- Develop and implement a long term marketing vision that strengthens the event's position in the global energy sector.
- Deliver integrated campaigns to attract visitors, delegates, exhibitors and sponsors.
- Lead data driven marketing strategies with detailed analytical insights.
- Manage, motivate and develop a high performing marketing team.
- Oversee the execution of the event's brand strategy to maintain its leadership in the global energy industry.
- Ensure consistent and impactful branding across all marketing channels and touchpoints.
- Strengthen the event's reputation through high impact marketing initiatives and campaign activations.
- Lead the development and execution of data driven marketing campaigns to attract key target groups.
- Utilise digital marketing, automation and analytics to optimise customer journeys and improve conversion rates.
- Monitor campaign effectiveness, adjusting strategy based on performance insights.
- Work closely with commercial teams to develop marketing initiatives that support revenue growth.
- Oversee the development, negotiation and fulfilment of partnership agreements with media partners, industry associations and stakeholders.
Requirements
- Minimum 2 years of experience in marketing management roles (experience within events, B2B exhibitions or media desirable)
- Bachelor's degree required
- In depth knowledge of marketing best practices, audience acquisition and digital marketing strategies
- Strong understanding of data driven marketing, CRM, marketing automation and performance analytics
- Experience managing large scale, multi channel marketing campaigns
- Proven success in developing strategic partnerships and managing high profile stakeholders
- Exceptional written and verbal communication skills, including copywriting and presentation abilities
- Strong leadership and people management skills, with the ability to coach and develop a high performing team
- Highly organised, with excellent time management and project management abilities
- Strong analytical mindset, with the ability to interpret data and translate insights into actionable marketing strategies
- Self motivated, creative and results oriented, with a proactive approach to problem solving
- Ability to manage multiple priorities in a fast paced, target driven environment
Full Job Posting
Job Purpose
- The Deputy Head of Marketing will lead and execute a world class marketing strategy for large scale energy event, enhancing its position as the world's leading energy event.
- This role is responsible for driving audience acquisition, brand engagement and commercial success through data driven, innovative and multi channel marketing initiatives.
Key Accountabilities
- Develop and implement a long term marketing vision that strengthens the event's position in the global energy sector.
- Deliver integrated campaigns to attract visitors, delegates, exhibitors and sponsors.
- Lead data driven marketing strategies with detailed analytical insights.
- Manage, motivate and develop a high performing marketing team.
- Oversee the execution of the event's brand strategy to maintain its leadership in the global energy industry.
- Ensure consistent and impactful branding across all marketing channels and touchpoints.
- Strengthen the event's reputation through high impact marketing initiatives and campaign activations.
- Lead the development and execution of data driven marketing campaigns to attract key target groups.
- Utilise digital marketing, automation and analytics to optimise customer journeys and improve conversion rates.
- Monitor campaign effectiveness, adjusting strategy based on performance insights.
- Work closely with commercial teams to develop marketing initiatives that support revenue growth.
- Oversee the development, negotiation and fulfilment of partnership agreements with media partners, industry associations and stakeholders.
Qualifications, Experience, & Skills
- Minimum 2 years of experience in marketing management roles (experience within events, B2B exhibitions or media desirable)
- Bachelor's degree required
- In depth knowledge of marketing best practices, audience acquisition and digital marketing strategies
- Strong understanding of data driven marketing, CRM, marketing automation and performance analytics
- Experience managing large scale, multi channel marketing campaigns
- Proven success in developing strategic partnerships and managing high profile stakeholders
- Exceptional written and verbal communication skills, including copywriting and presentation abilities
- Strong leadership and people management skills, with the ability to coach and develop a high performing team
- Highly organised, with excellent time management and project management abilities
- Strong analytical mindset, with the ability to interpret data and translate insights into actionable marketing strategies
- Self motivated, creative and results oriented, with a proactive approach to problem solving
- Ability to manage multiple priorities in a fast paced, target driven environment
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at dmg events: Energy Portfolio
Sales Executive
Dubai, UAE
dmg events is seeking a Commercial Sales Executive to secure sponsorship and exhibition revenues for events. The role requires minimum 2 years B2B exhibition sales experience, strong telephone sales skills, and proficien
Sales Executive
Dubai, UAE
dmg events seeks a Commercial Sales Executive to secure sponsorship and exhibition revenues for energy portfolio events. The role involves developing new business, building a pipeline, and converting leads into sales thr
Exhibition Marketing Manager
Dubai, UAE
dmg events seeks an Exhibition Marketing Manager to plan and implement integrated marketing campaigns for energy portfolio events including Global Rail and Trips Summit 2027. The role involves creating marketing plans, m
Exhibition Marketing Manager
Dubai, UAE
dmg events seeks an Exhibition Marketing Manager to plan and implement integrated marketing campaigns for energy portfolio events including Global Rail and Trips Summit 2027. The role involves creating marketing plans, m
Senior Marketing Executive (Energy Media Platform)
Dubai, UAE
dmg events is seeking a Senior Marketing Executive for its Energy Portfolio to execute marketing strategy for an online news and digital solutions platform. Responsibilities include coordinating partnerships, managing so
Senior Marketing Executive
Dubai, UAE
dmg events seeks a Senior Marketing Executive to execute marketing strategy for an online news and digital solutions platform for the energy industry. The role involves coordinating partnerships, managing media campaigns
Sales Manager (Exhibitions and Sposnorship)
Dubai, UAE
JOB PURPOSE: The Sales Manager will be responsible for retention and growth of key accounts as well as the generation of revenue from new business. This role will have to close small to medium to high-value deals with ac
Sales Manager - Energy (Oil&Gas)
Dubai, UAE
Job Purpose The Sales Manager will be responsible for retention and growth of key accounts as well as the generation of revenue from new business. This role will have to close small to medium to high-value deals with acr
Sales Executive
Dubai, UAE
Sales Executive
Dubai, UAE
Exhibition Marketing Manager
Dubai, UAE
Exhibition Marketing Manager
Dubai, UAE
Senior Marketing Executive (Energy Media Platform)
Dubai, UAE
Senior Marketing Executive
Dubai, UAE
Sales Manager (Exhibitions and Sposnorship)
Dubai, UAE
Sales Manager - Energy (Oil&Gas)
Dubai, UAE