Exhibition Marketing Manager
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Key skills for this role
About the Role
dmg events seeks an Exhibition Marketing Manager to plan and implement integrated marketing campaigns for energy portfolio events including Global Rail and Trips Summit 2027.
Key Skills for This Role
Responsibilities
- Create and implement an integrated marketing campaign for the entire exhibition including exhibitor, delegate and visitor campaigns
- Develop marketing plan for lead generation and engage with each team to ensure optimum marketing for each aspect of the event
- Forecast and monitor entire budget, marketing timeline and media plan
- Use the full marketing mix to promote the exhibition and conferences including email, direct mail, PR, social media, outdoor advertising, digital marketing, trade and daily advertising, SMS/WhatsApp, website, radio, search engine marketing and TV
- Manage the clean, verification and build of the show database
- Negotiate and manage barter details with appropriate media partners and associations
- Ensure show websites are fully up to date with latest information and manage integration of third party modules
- Utilise and manage digital tools (e.g. App, survey tool) to enhance campaigns
- Coordinate the design and production of all marketing collateral including sales brochures, conference brochures, visitor tickets, etc.
- Manage PPC campaign with support of Digital Marketing Executive and review results
- Provide onsite support to ensure smooth running of marketing related activity (registration, press office, research, branding, etc.)
Requirements
- Marketing qualification is advantageous
- 3+ years in mid manager level marketing, but not strictly in event marketing
- Strategy creation and critical path analysis
- Experience in the use of databases in both mass and targeted direct marketing campaigns
- Experience managing the production of mobile apps and online registration systems
- People management
- Website user experience
- Budget management, including budgetary responsibility for decision making relating to a wide variety of potential marketing channels
- Strong knowledge of MS Office Suite, including MS Word, Outlook, and Excel
- Excellent interpersonal skills and the ability to effectively communicate with and relate to all levels both within and outside the organisation
- Excellent negotiation and relationship building skills
- Strong attention to detail
Full Job Posting
Job Purpose
- To ensure a world class level of marketing that adopts a mix of traditional and innovative tactics and strategies that reflects the position of the events.
- This role will be expected to plan and implement marketing campaigns across the events within the portfolio. Events include but not limited to: Global Rail and Trips Summit 2027.
Key Accountabilities
- Create and implement an integrated marketing campaign for the entire exhibition including exhibitor, delegate and visitor campaigns.
- Develop marketing plan for lead generation and engage with each team to ensure optimum marketing for each aspect of the event.
- Forecast and monitor entire budget, marketing timeline and media plan.
- Use the full marketing mix to promote the exhibition and conferences in accordance with the marketing strategy from utilising below and above the line mediums including email, direct mail, PR, social media, outdoor advertising, digital marketing, trade and daily advertising, SMS/Whats app, website,
- Manage the clean, verification and build of the show database.
- Negotiate and manage barter details with appropriate media partners and associations.
- Ensure show websites are fully up to date with latest information. Manage the integration of any third party modules (e.g. floorplanner, show APP, etc.) between suppliers.
- Utilise and manage digital tools (i.e. App, survey tool) to enhance campaigns.
- Coordinate the design, production of all marketing collateral, including sales brochures, conference brochures, visitor tickets, post cards, top line report, post show report, print advertisements, web banners/emails, etc.
- Manage PPC campaign, with support of Digital Marketing Executive – review results and make recommendations.
- Provide onsite support to ensure the smooth running of marketing related activity (i.e. registration, press office, research, placement of branding and materials; sales stand).
Job Context
- This role works closely with the event’s exhibition sales and sponsorship team, conference production team and the delegate sales team to generate leads and conversions.
Qualifications, Experience, & Skills
- Minimum Qualifications and Knowledge: Marketing qualification is advantageous.
- Minimum Experience: 3+ years in mid manager level marketing, but not strictly in event marketing.
Job Specific Skills
- Strategy creation and critical path analysis.
- Experience in the use of databases in both mass and targeted direct marketing campaigns.
- Experience managing the production of mobile apps and online registration systems.
- People management.
- Website user experience.
- Budget management, including budgetary responsibility for decision making relating to a wide variety of potential marketing channels.
- Strong knowledge of MS Office Suite, including: MS Word, Outlook, and Excel.
- Excellent interpersonal skills and the ability to effectively communicate with and relate to all levels both within and outside the organisation.
- Excellent negotiation and relationship building skills.
- Strong attention to detail.
- Experience using an email service supplier (ESP) including setting up HTML & plain text emails.
Behavioural Competencies
- Good leadership skills.
- Practice good time management.
- Be trustworthy, professional and reliable.
- Demonstrate good teamwork with co workers/peers.
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