Senior Manager, Vertical Product Marketing (Public Sector)
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Key skills for this role
About the Role
Trend Micro is seeking a Senior Manager of Vertical Product Marketing focused on the public sector. You will deliver market opportunity and buyer-centric insights into verticalized platform narratives and go-to-market programs for government agencies.
Key Skills for This Role
Responsibilities
- Develop compelling federal, state, and local government value propositions mapping customer pain points to TrendAI Vision One platform capabilities
- Tailor messaging to resonate with agency CISOs, mission owners, program managers, and federal systems integrators
- Build and execute comprehensive GTM strategies for the US Public Sector vertical
- Create high quality vertical content including federal focused web pages, presentations, whitepapers, customer stories, and webinar content
- Build targeted enablement assets tailored to federal buyers
- Conduct ongoing research into federal specific regulations, competitive dynamics, AI and nation state threat trends
Requirements
- 5+ years in cybersecurity, enterprise SaaS, or platform software
- Product marketing, vertical marketing, or GTM strategy experience strongly preferred
- Direct experience marketing to US federal government agencies highly preferred
- Ability to understand federal specific challenges including procurement, acquisition processes, and compliance frameworks
- Exceptional written and verbal communication skills
- Proven ability to influence and align cross functional and cross regional teams
- Strong organizational skills and ability to manage multiple workstreams
Full Job Posting
Position Summary
- As an Industry Marketing Manager at TrendAI focused on the public sector vertical, you will deliver market opportunity and buyer centric insights into verticalized platform narratives and go to market programs.
- This role is central to deepening TrendAI's relevance, differentiation, and customer trust within civilian, defense, and intelligence community agencies.
Industry Positioning & Messaging
- Develop compelling federal, state, and local government value propositions.
- Tailor messaging to resonate with agency CISOs, mission owners, program managers, and federal systems integrators.
- Ensure messaging is consistent with federal mandates and frameworks (e.g., FedRAMP, StateRamp, FISMA, NIST 800 53/CSF).
Go to Market Leadership for Public Sector
- Build and execute comprehensive GTM strategies for the US Public Sector vertical.
- Partner with federal sales leaders, channel partners, and systems integrators to operationalize federal specific plays.
Content Development (Industry Focused)
- Create high quality vertical content including federal focused web pages, presentations, whitepapers, customer stories, webinar content, and demand generation assets.
Field & Partner Enablement
- Build targeted enablement assets tailored to federal buyers.
Market Intelligence & Insights
- Conduct ongoing research into federal specific regulations, competitive dynamics, AI and nation state threat trends, and customer needs.
Key Qualifications
- 5+ years in cybersecurity, enterprise SaaS, or platform software.
- Product marketing, vertical marketing, or GTM strategy experience strongly preferred.
- Direct experience marketing to US federal government agencies highly preferred.
- Ability to quickly understand federal specific challenges.
- Exceptional written and verbal communication.
- Proven ability to influence and align cross functional teams.
- Strong organizational skills and ability to manage multiple workstreams.
- Ability to synthesize insights and develop data informed GTM strategies.
What We Offer You
- Group benefits program with health and dental coverage.
- Telehealth Virtual Health Services.
- Life Insurance, Short & Long Term Disability.
- Pre partum, maternity, parental and medical leave.
- Critical Illness Insurance, Mental Health Wellness Program.
- Wellness Incentive Program, Retirement Savings Programs with company match.
- Paid Time Off, 14 Annual Holidays, Tuition Assistance.
- Employee Resource Groups.
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