Senior Manager, Vertical Product Marketing (Industrial & Energy)
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Key skills for this role
About the Role
Trend Micro seeks a Senior Manager of Vertical Product Marketing to lead go-to-market strategies for the Industrial & Energy sector. You will develop manufacturing-specific messaging, content, and enablement assets, partnering with sales and product teams to drive growth.
Key Skills for This Role
Responsibilities
- Develop compelling, manufacturing specific value propositions and messaging
- Build and execute comprehensive GTM strategies for the manufacturing vertical
- Create high quality vertical content including web pages, whitepapers, and customer stories
- Build enablement assets tailored to manufacturing buyers for sellers and partners
- Conduct ongoing research into manufacturing specific market dynamics and customer needs
Requirements
- 5+ years in cybersecurity, enterprise SaaS, or platform software
- Product marketing, vertical marketing, or GTM strategy experience strongly preferred
- Direct experience with manufacturing or industrial environments highly preferred
- Knowledge of OT environments preferred
- Exceptional written and verbal communication skills
- Proven ability to influence and align cross functional and cross regional teams
- Strong organizational skills and ability to manage multiple workstreams
- Ability to synthesize insights and develop data informed GTM strategies
Full Job Posting
Position Summary
- As an Industry Marketing Leader at TrendAI focused on Industrial & Energy, you will deliver market opportunity and buyer centric insights into verticalized platform narratives and go to market programs.
Industry Positioning & Messaging
- Develop compelling, manufacturing specific value propositions that map customer priorities to our platform capabilities.
- Tailor messaging to resonate with plant operations leaders, security executives, and engineering teams.
Go to Market Leadership for Manufacturing
- Build and execute comprehensive GTM strategies for the manufacturing vertical.
- Partner with global and regional sales leaders to operationalize manufacturing specific plays.
Content Development (Industry Focused)
- Create high quality vertical content including manufacturing focused web pages, presentations, whitepapers, customer stories, webinar content, and demand generation assets.
Field & Partner Enablement
- Build enablement assets tailored to manufacturing buyers, equipping sellers and partners to engage confidently with stakeholders.
Market Intelligence & Insights
- Conduct ongoing research into manufacturing specific market dynamics, industry trends, and customer needs.
- Translate insights into concrete recommendations for sales, marketing, and product teams.
Key Qualifications
- 5+ years in cybersecurity, enterprise SaaS, or platform software.
- Product marketing, vertical marketing, or GTM strategy experience strongly preferred.
- Direct experience with manufacturing or industrial environments highly preferred.
- Knowledge of OT environments preferred.
- Exceptional written and verbal communication.
- Proven ability to influence and align cross functional and cross regional teams.
- Strong organizational skills and ability to manage multiple workstreams.
- Ability to synthesize insights and develop data informed GTM strategies.
What We Offer You
- Group benefits program with health and dental coverage
- Telehealth Virtual Health Services
- Life Insurance
- Short & Long Term Disability
- Pre partum, maternity, parental and medical leave
- Critical Illness Insurance
- Mental Health Wellness Program
- Wellness Incentive Program
- Retirement Savings Programs with company match
- Paid Time Off
- 14 Annual Holidays
- Tuition Assistance
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