Senior Manager, Social Media Analytics
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Key skills for this role
About the Role
Who We Are: At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselv.
Key Skills for This Role
Responsibilities
- Lead the development and execution of the social analytics roadmap
- Manage and mentor a team of analysts, fostering a culture of data driven decision making
- Analyze organic social content performance and identify what worked, why it worked, and what should happen next
- Oversee the creation of dashboards and reports that consolidate data from multiple social media platforms and tools
- Deliver recurring (weekly, monthly, campaign based) performance reports with actionable insights
- Lead social listening efforts using tools like Sprinklr, Dash Hudson, or Brandwatch
- Identify emerging trends, competitive shifts, and cultural moments that inform brand activation
- Conduct benchmark analysis against competitors and industry leaders
- Measure the performance of launches, always on content, creator content, UGC, and trend led activity
- Define success metrics in partnership with social and paid teams
- Develop audience profiles using behavioral, demographic, and psychographic data
- Present insights to senior stakeholders and guide teams in applying data to creative and strategic decisions
Requirements
- Deep analytical expertise with a strong understanding of social trends, platform algorithms, and organic social content performance
- Experience leading a team of analysts and managing social analytics function
- Proficiency in social listening tools like Sprinklr, Dash Hudson, or Brandwatch
- Ability to translate data into strategic recommendations influencing content, media, and brand decisions
- Experience with dashboard creation and performance reporting
Full Job Posting
Summary
- The Senior Manager, Social Media Analytics leads the social analytics function, overseeing the performance measurement of all social media activities and delivering strategic insights that drive engagement, brand equity, and business impact.
- This role combines deep analytical expertise with a strong understanding of social trends, platform algorithms, and organic social content performance.
Essential Duties and Responsibilities
- Lead the development and execution of the social analytics roadmap.
- Manage and mentor a team of analysts, fostering a culture of data driven decision making.
- Act as the primary analytics partner to senior leadership across Social, Brand, and Paid Media.
- Analyze organic social content performance and identify what worked, why it worked, and what should happen next.
- Oversee the creation of dashboards and reports that consolidate data from multiple social media platforms and tools.
- Deliver recurring (weekly, monthly, campaign based) performance reports with actionable insights.
- Translate data into strategic recommendations that influence content, media, and brand decisions.
- Lead social listening efforts using tools like Sprinklr, Dash Hudson, or Brandwatch.
- Identify emerging trends, competitive shifts, and cultural moments that inform brand activation.
- Conduct benchmark analysis against competitors and industry leaders.
- Measure the performance of launches, always on content, creator content, UGC, and trend led activity.
- Define success metrics in partnership with social and paid teams.
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