Senior Manager, Social Media Analytics

Senior Manager, Social Media Analytics

Essential Duties And Responsibilities

Analytics Strategy & Leadership

• Lead the development and execution of the social analytics roadmap.
• Manage and mentor a team of analysts, fostering a culture of data-driven decision-making.
• Act as the primary analytics partner to senior leadership across Social, Brand, and Paid Media.

Data Analysis And Reporting

• Oversee the creation of dashboards and reports that consolidate data from multiple platforms.
• Deliver recurring (weekly, monthly, campaign-based) performance reports with actionable insights.
• Translate data into strategic recommendations that influence content, media, and brand decisions.

Social Listening And Competitive Intelligence

• Lead social listening efforts using tools like Sprinklr, Dash Hudson, or Brandwatch.
• Identify emerging trends, competitive shifts, and cultural moments that inform brand activation.
• Conduct benchmark analysis against competitors and industry leaders.

Campaign Evaluation

• Define success metrics in partnership with social and paid teams.
• Evaluate campaign effectiveness and recommend optimizations to improve ROI.
• Integrate organic and paid performance data for unified measurement.

Audience Insights

• Develop audience profiles using behavioral, demographic, and psychographic data.
• Identify new segments and opportunities for targeted engagement.
• Provide insights to inform influencer strategy, creative direction, and platform prioritization.

Cross-Functional Collaboration

• Present insights to senior stakeholders and guide teams in applying data to creative and strategic decisions.
• Collaborate with Brand, Creative, E-commerce, and PR to ensure alignment on KPIs and reporting.
• Champion a data-first culture across the marketing and social ecosystem.