Senior Manager, Social Media Analytics
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Key skills for this role
About the Role
Huda Beauty seeks a Senior Manager, Social Media Analytics to lead the social analytics function, overseeing performance measurement and delivering strategic insights. The role requires deep analytical expertise, team management, and cross-functional collaboration to drive engagement and business impact.
Key Skills for This Role
Responsibilities
- Lead the development and execution of the social analytics roadmap
- Manage and mentor a team of analysts
- Analyze organic social content performance and identify what worked, why it worked, and what should happen next
- Oversee the creation of dashboards and reports consolidating data from multiple social media platforms and tools
- Deliver recurring performance reports with actionable insights
- Lead social listening efforts using tools like Sprinklr, Dash Hudson, or Brandwatch
- Identify emerging trends, competitive shifts, and cultural moments
- Measure the performance of launches, always on content, creator content, UGC, and trend led activity
- Develop audience profiles using behavioral, demographic, and psychographic data
- Present insights to senior stakeholders and guide teams in applying data to creative and strategic decisions
Requirements
- Bachelor's degree in Marketing, Communications, Business, Data Analytics, or related field
- 8+ years in social media analytics with at least 2 years in a leadership role
- Proven experience analyzing organic social media performance across Instagram, TikTok, YouTube, Facebook, Snapchat, Pinterest, and LinkedIn
- Proficiency in analytics and reporting platforms including Sprinklr and Power BI
- Experience using social media reporting, analytics, or listening tools such as Sprinklr, Dash Hudson, Brandwatch, Talkwalker, Emplifi, or similar
- Strong understanding of social KPIs including reach, impressions, views, watch time, retention, saves, shares, engagement rate, follower growth, sentiment, and share of voice
- Advanced Excel and data visualization skills
- Excellent analytical, presentation, and communication skills
Full Job Posting
Who We Are
- At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world's fastest growing beauty brands.
Summary
- The Senior Manager, Social Media Analytics leads the social analytics function, overseeing the performance measurement of all social media activities and delivering strategic insights that drive engagement, brand equity, and business impact.
Essential Duties and Responsibilities
- Lead the development and execution of the social analytics roadmap
- Manage and mentor a team of analysts, fostering a culture of data driven decision making
- Act as the primary analytics partner to senior leadership across Social, Brand, and Paid Media
- Analyze organic social content performance and identify what worked, why it worked, and what should happen next
- Oversee the creation of dashboards and reports that consolidate data from multiple social media platforms and tools
- Deliver recurring (weekly, monthly, campaign based) performance reports with actionable insights
- Translate data into strategic recommendations that influence content, media, and brand decisions
- Lead social listening efforts using tools like Sprinklr, Dash Hudson, or Brandwatch
- Identify emerging trends, competitive shifts, and cultural moments that inform brand activation
- Conduct benchmark analysis against competitors and industry leaders
- Measure the performance of launches, always on content, creator content, UGC, and trend led activity
- Define success metrics in partnership with social and paid teams
Requirements
- Bachelor's degree in Marketing, Communications, Business, Data Analytics, or related field
- Proven track record leading social analytics functions, translating complex data into actionable strategy, with 8+ years in social media analytics and at least 2 years in a leadership role
- Proven experience analysing organic social media performance across platforms such as Instagram, TikTok, YouTube, Facebook, Snapchat, Pinterest, and LinkedIn
- Proficiency in analytics and reporting platforms including Sprinklr and Power BI
- Experience using social media reporting, analytics, or listening tools such as Sprinklr, Dash Hudson, Brandwatch, Talkwalker, Emplifi, or similar
- Strong understanding of social KPIs including reach, impressions, views, watch time, retention, saves, shares, engagement rate, follower growth, sentiment, and share of voice
- Advanced Excel and data visualization skills
- Proven ability to turn social performance data into practical content and creative recommendations
- Excellent analytical, presentation, and communication skills
- Proven ability to translate complex data into clear, actionable insights
- Experience working in a fast paced, cross functional environment
Benefits
- Monthly "Self Love Days" at company discretion
- Premium Medical/Dental/Vision coverage for employee plus dependents
- Monthly coaching sessions with our in house Success Coach
- Employee discounts on all Huda Beauty products
- Quarterly product gifting
Equal Opportunity
- Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination.
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