Senior Manager, Performance Marketing
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Role Overview
The Senior Manager, Performance Marketing will define and lead the growth strategy for FACES across digital and omnichannel customer touchpoints.
The role is accountable for sustainable revenue growth, customer acquisition, retention, customer lifetime value, brand alignment, and business objectives.
Key Skills for This Role
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About Chalhoub Group
Chalhoub Group is a luxury retail and distribution business operating across fashion, beauty, jewellery, watches, eyewear, and art de vivre categories.
The Group delivers omnichannel experiences through stores, online platforms, and mobile applications across the Middle East and LATAM.
Role Purpose
The Senior Manager, Performance Marketing will define and lead the growth strategy for FACES across digital and omnichannel customer touchpoints.
The role is accountable for sustainable revenue growth, customer acquisition, retention, customer lifetime value, brand alignment, and business objectives.
What You'll Be Doing
- Define and execute the FACES growth strategy across acquisition, retention, reactivation, conversion, and loyalty.
- Own commercial targets and initiatives for traffic, conversion, average order value, repeat purchase, and customer lifetime value.
- Lead performance marketing and demand generation across relevant channels.
- Partner with cross-functional teams to optimize the end-to-end customer journey.
- Identify opportunities through data analysis, customer insights, competitive reviews, and test-and-learn approaches.
- Establish experimentation and scale successful initiatives based on measurable results.
- Report growth performance through dashboards and business reviews.
- Manage budgets, agencies, and external partners.
- Build, lead, and develop a high-performing growth team.
What You'll Need to Succeed
- Bachelor's degree in Business, Marketing, E-commerce, or a related field.
- 10+ years of relevant experience in growth, digital commerce, performance marketing, or commercial leadership.
- Experience in pure-play multi-brand e-commerce or an omnichannel multi-brand e-commerce environment.
- A record of measurable growth in retail, beauty, fashion, or another customer-centric sector.
- Knowledge of acquisition channels, lifecycle marketing, retention, and funnel optimization.
- Commercial, analytical, problem-solving, decision-making, communication, and stakeholder management capabilities.
- Experience leading cross-functional teams and influencing senior stakeholders in a matrix environment.
Benefits and Culture
- The Group offers learning and development opportunities, varied assignments, internal mobility, health care, child education contribution, remote and flexible working policies, and employee discounts.
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