Senior Manager - E-Commerce
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Key skills for this role
About the Role
Apparel Group is seeking a Senior Manager - E-Commerce to lead and optimize six localized GCC webstores for a premium fashion brand. The role involves driving commercial performance, managing P&L, enhancing customer experience, and integrating omnichannel strategies.
Key Skills for This Role
Responsibilities
- Lead and optimize six localized GCC webstores, ensuring each reflects the brand’s DNA, storytelling, and premium positioning
- Adapt global guidelines to deliver locally relevant yet globally consistent experiences
- Ensure flawless execution of global campaigns, launches, and storytelling across all markets
- Drive sustainable growth across all markets while protecting long term brand equity
- Develop and execute trading plans aligned with global rituals and regional cultural moments
- Own commercial performance including revenue, conversion, average order value, and margin health
- Create a seamless, sensorial digital journey from homepage to checkout
- Lead full funnel digital growth strategies focused on quality traffic, engagement, and loyalty
- Strengthen CRM and personalization to build long term customer relationships
- Connect online and offline experiences to create a true brand ecosystem
Requirements
- Bachelor's degree in Business, Marketing, Digital Commerce, or related field
- 5 8 years of experience in e commerce or digital roles, preferably within premium fashion, beauty, or lifestyle retail
- Proven experience managing multi market e commerce platforms
- Strong commercial acumen with deep appreciation for brand, storytelling, and customer experience
- Solid understanding of digital marketing, CRM, personalization, and omnichannel retail
- Strong analytical skills with ability to translate data into actionable insights
- Excellent stakeholder management skills, with experience working across local and global teams
- Detail oriented, customer centric, and comfortable operating in a fast paced, premium retail environment
Full Job Posting
Objective
- Key responsibilities:
Multi Market Webstore Ownership & Brand Consistency
- Lead and optimize six localized GCC webstores, ensuring each reflects the brand’s DNA, storytelling, and premium positioning.
- Adapt global guidelines to deliver experiences that are locally relevant yet globally consistent.
- Ensure flawless execution of global campaigns, launches, and storytelling across all markets.
- Maintain high standards across content, navigation, merchandising, and overall digital presentation.
Commercial Performance & P&L Management
- Drive sustainable growth across all markets while protecting long term brand equity.
- Develop and execute trading plans aligned with global rituals and regional cultural moments such as Ramadan and gifting seasons.
- Own commercial performance including revenue, conversion, average order value, and margin health.
- Balance performance ambition with brand integrity and customer trust.
Customer Experience, Digital Growth & CRM
- Create a seamless, sensorial digital journey that reflects the brand’s philosophy at every touchpoint.
- Elevate the experience from homepage to checkout, transforming transactions into moments of inspiration and connection.
- Lead full funnel digital growth strategies focused on quality traffic, meaningful engagement, and loyalty.
- Strengthen CRM and personalization to build long term customer relationships.
Omnichannel Integration, Operations & Central Collaboration
- Connect online and offline experiences to create a true brand ecosystem across stores, webstores, and clientele touchpoints.
- Ensure a frictionless and premium service experience from order placement through delivery and post purchase support.
- Use analytics to refine journeys, unlock growth opportunities, and translate insights into action.
- Act as the voice of GCC within the global digital community, partnering closely with Central Head Office to implement initiatives and share regional insights.
Desired Experience
- Bachelor’s degree in Business, Marketing, Digital Commerce, or a related field.
- 5 8 years of experience in e commerce or digital roles, preferably within premium fashion, beauty, or lifestyle retail.
- Proven experience managing multi market e commerce platforms.
- Strong commercial acumen with a deep appreciation for brand, storytelling, and customer experience.
- Solid understanding of digital marketing, CRM, personalization, and omnichannel retail.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent stakeholder management skills, with experience working across local and global teams.
- Detail oriented, customer centric, and comfortable operating in a fast paced, premium retail environment.
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