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naukri

Senior Manager Digital Products Growth & Engagement

Esports Foundation
, KSA
7 9 Years
1 months ago
LeadershipStrategic PlanningBudgetingTeam ManagementPerformance ManagementProject Management
Free

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LeadershipStrategic PlanningBudgeting
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Duties And Responsibilities

  • Growth Strategy:
  • Define and own the fan growth, engagement, and retention roadmap across web and mobile platforms.
  • Gamification Systems:
  • Design, build, and scale loyalty programs, quests, progression systems, and engagement mechanics that drive repeat participation.
  • Special Products:
  • Own the strategy, expansion, and execution of fantasy leagues, predictions, and other interactive fan products.
  • Lifecycle Optimization:
  • Define and continuously optimize the end-to-end fan journeys, from initial activation through post-event re-engagement.

• Experimentation & Optimization

  • Drive a culture of experimentation through split testing and rapid iteration to systematically improve engagement and retention.
  • Narrative Integration:
  • Partner with creative and content teams to translate brand narratives and storylines into compelling digital engagement experiences.
  • Commercial Alignment:
  • Collaborate with commercial teams to design and execute sponsor-safe engagement activations.
  • Performance Tracking:
  • Define, track, and report on engagement performance using clear, data-driven KPIs.
  • Opportunity Identification:
  • Identify and validate new digital growth opportunities based on fan behavior analysis, product insights, and brand alignment.

Education And Experience

  • 7+ years of experience in digital product management, growth product, or consumer engagement roles.
  • Proven track record in owning growth, engagement, and retention strategies for large-scale consumer digital platforms.
  • Hands-on experience designing and scaling gamification systems, loyalty programs, or engagement loops.
  • Strong experience working with cross-functional teams, including marketing, content, community, engineering, analytics, and commercial partners.
  • Experience in sports, gaming, entertainment, or live event ecosystems is strongly preferred.

Knowledge, Skills, and Abilities

  • Deep understanding of growth product principles, engagement loops, and product lifecycle management.
  • Strong analytical mindset with the ability to translate data into product strategy and experimentation plans.
  • Experience with personalization, segmentation, CRM, and notification systems.
  • Proven ability to balance creative storytelling with data-driven decision making.
  • Excellent stakeholder management skills, with the ability to influence across senior team members, without direct authority.
  • Comfortable operating in fast-paced, high-visibility environments with evolving priorities.

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