Manager Product Festival International Partner Activations
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Key skills for this role
About the Role
Contribute to product development and execution of international partner activations, ensuring brand standards and stakeholder management in event marketing.
Key Skills for This Role
Responsibilities
- Contribute to end to end product development of international partner activations (concept delivery)
- Act as an interface for international partners on activation planning and execution
- Translate complex global partnership agreements into clear activation plans and experiences
- Ensure all activations meet international brand standards and partner expectations
- Work closely with the Commercial & Games teams to translate partner commitments into physical activations and branded experiences
- Collaborate closely with Commercial/Partnerships teams to align on rights, deliverables, and KPIs
- Design scalable and premium activation formats suitable for global brands
- Contribute to integration of activations within the festival master plan, ensuring consistency and quality
- Coordinate with Product, Site Planning, and Experience teams to optimize fan journeys
- Work with Production and Operations teams to ensure seamless execution on site
- Co Manage external agencies and international vendors delivering activation builds
- Define and track activation performance (engagement, brand exposure, partner ROI)
Requirements
- Bachelor's degree in Event Management, Business Administration, Marketing, or a related field
- 6+ years of experience in event product, experiential marketing, or global sponsorship activations
- Strong experience working with international brands or global partners
- Proven track record of delivering high profile, large scale event activations
- Experience in international sports, esports, or major global events strongly preferred
- Strong understanding of sponsorship rights, branding requirements, and commercial deliverables
- Exceptional stakeholder management skills, including senior/global stakeholders
- Experience managing agencies, production partners, and international vendors
- Fluent in English and Arabic (spoken and written)
- Prior professional experience working in KSA
Full Job Posting
Duties and Responsibilities
- Contribute to end to end product development of international partner activations (concept delivery)
- Act as an interface for international partners on activation planning and execution
- Translate complex global partnership agreements into clear activation plans and experiences
- Ensure all activations meet international brand standards and partner expectations
- Work closely with the Commercial & Games teams to translate partner commitments into physical activations and branded experiences.
- Collaborate closely with Commercial/Partnerships teams to align on rights, deliverables, and KPIs
- Design scalable and premium activation formats suitable for global brands
- Contribute to integration of activations within the festival master plan, ensuring consistency and quality
- Coordinate with Product, Site Planning, and Experience teams to optimize fan journeys
- Work with Production and Operations teams to ensure seamless execution on site
- Co Manage external agencies and international vendors delivering activation builds
- Define and track activation performance (engagement, brand exposure, partner ROI)
Education and Experience
- Bachelor's degree in Event Management, Business Administration, Marketing, or a related field.
- 6+ years of experience in event product, experiential marketing, or global sponsorship activations
Knowledge, Skills, and Abilities
- Strong experience working with international brands or global partners
- Proven track record of delivering high profile, large scale event activations
- Experience in international sports, esports, or major global events strongly preferred
- Strong understanding of sponsorship rights, branding requirements, and commercial deliverables
- Exceptional stakeholder management skills, including senior/global stakeholders
- Experience managing multiple partners simultaneously in complex environments
- Strong project management skills with attention to detail and execution excellence
- Experience managing agencies, production partners, and international vendors
- Ability to operate in fast paced, high pressure environments
- Interest in gaming/esports and fan engagement is a strong plus.
- Fluent in English and Arabic (spoken and written).
- Prior professional experience working in KSA.
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