Director Digital Products
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Key skills for this role
About the Role
Team: Digital Products Activity: Full-time Role grade: Director (6) Direct reports: 2 Indirect reports: 0 Reporting to: VP Media & Fan Marketing Role location: R.
Key Skills for This Role
Responsibilities
- Own the multi year vision, strategy, and roadmap for all EWC and ENC digital products web, mobile, gamification, and emerging fan experiences.
- Embed AI across the portfolio in production ready environments, owning the AI product strategy from use case to shipped, measurable feature.
- Own the gamification and engagement engine fantasy, pick em, quests, factions, and loyalty as the core driver of repeat engagement.
- Translate engagement into revenue, owning the commercial product strategy and in product monetization.
- Own the technical stack and architectural decisions across the portfolio, making fast build vs buy calls while engineering and IT own build and run.
- Spearhead and own global scale launches and go to market for new products and features.
- Author clear PRDs, run the end to end RFP and vendor selection process, and hold agencies and partners to account on delivery.
- Drive decisions with data and a test and learn culture across acquisition, engagement, retention, and revenue.
- Build, lead, and mentor a high performing Digital Product team.
Requirements
- Experience in digital product management, preferably in consumer facing products
- Experience with AI product strategy and implementation
- Experience with gamification and engagement mechanics
- Experience with monetization and commercial product strategy
- Strong technical understanding and ability to make build vs buy decisions
- Experience leading and mentoring product teams
Full Job Posting
Job Purpose
- The Esports Foundation is building the future of how the world experiences esports, and digital is at the heart of it.
- As Director Digital Products, you'll own fan facing products such as the websites, mobile app, and gamification experiences fantasy, pick em, quests, factions, loyalty, that pull hundreds of millions of fans deeper into the action across EWC and ENC.
- You'll set the product vision and push fan engagement, and own the technology decisions that make it real.
Duties and Responsibilities
- Own the multi year vision, strategy, and roadmap for all EWC and ENC digital products web, mobile, gamification, and emerging fan experiences.
- Embed AI across the portfolio in production ready environments, owning the AI product strategy from use case to shipped, measurable feature.
- Own the gamification and engagement engine fantasy, pick em, quests, factions, and loyalty as the core driver of repeat engagement.
- Translate engagement into revenue, owning the commercial product strategy and in product monetization.
- Own the technical stack and architectural decisions across the portfolio, making fast build vs buy calls while engineering and IT own build and run.
- Spearhead and own global scale launches and go to market for new products and features.
- Author clear PRDs, run the end to end RFP and vendor selection process, and hold agencies and partners to account on delivery.
- Drive decisions with data and a test and learn culture across acquisition, engagement, retention, and revenue.
- Build, lead, and mentor a high performing Digital Product team.
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