Senior Key Account Manager - Pro AV

Job Description

About The Role

Job Responsibilities

• Develop and grow long-term relationships with key accounts within the Live Events, Rental, Production, and Technical AV sectors.
• Identify and pursue new business opportunities within the touring, festivals, live productions, staging companies, and event technology markets.
• Conduct product demonstrations, technical presentations, and pre-sales consultations tailored to the operational requirements of live event and rental environments.
• Regularly visit customer facilities, event sites, and production offices to strengthen relationships and gain a deeper understanding of operational needs.
• Collaborate closely with internal departments including technical support, logistics, marketing, and operations to ensure seamless execution of projects and customer satisfaction.
• Prepare and deliver commercial quotations, proposals, and technical solutions, ensuring alignment with client requirements and company objectives.
• Maintain accurate reporting of sales activities, project pipelines, tender progress, and customer interactions through CRM tools and internal reporting systems to provide visibility to senior management.
• Track industry developments including new technologies in live production, touring systems, lighting, audio, and event infrastructure, as well as competitor activity.
• Negotiate and successfully close sales opportunities, ensuring achievement or exceeding of sales targets within the assigned market segments.
• Lead technical and commercial negotiations, follow up on proposals, and drive the process through to final order confirmation.
• Proactively conduct outbound outreach and business development, expanding the customer base and maintaining an up-to-date prospect database.
• Build and manage a robust sales pipeline, targeting both existing clients and emerging players in the live entertainment ecosystem.
• Adhere to company procedures regarding customer acquisition, tender submissions, and commercial processes.
• Represent NMK Electronics and its partner brands at industry exhibitions, trade shows, demonstrations, and live event technology showcases across the region.
• Maintain comprehensive knowledge of the company’s product portfolio and services, particularly those relevant to the live and rental markets.
• Maintain awareness of market trends, production technologies, and regional entertainment industry developments.

Education, Experience, and Key Requirements

• Bachelor’s degree in engineering, Audio/Visual Technology, Business, or a related field.
• Minimum 4–5 years of experience in account management or business development, preferably within the ProAV, live events, rental, or entertainment technology sectors.
• Solid understanding of professional audio, lighting, video, and event production systems used in live environments.
• Familiarity with CRM and ERP systems is essential.
• Strong commercial mindset with a proven track record of achieving or exceeding sales targets.
• Excellent communication, relationship-building, and negotiation skills.
• Experience delivering technical presentations, demonstrations, and solution-based proposals to clients.
• Ability to travel regularly within the Middle East region as required.
• A valid local driving license is required for this role.