Senior Integrated Account Manager
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Key skills for this role
Key Skills for This Role
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Campaign Development and Execution
- Conceptualize, develop, and execute integrated brand campaigns combining social, digital, and BTL elements.
- Lead end-to-end campaign planning from strategy to delivery in alignment with brand objectives and KPIs.
- Create campaign-driven solutions with measurable return on investment.
- Translate brand strategies into digital narratives that resonate with target audiences.
Social and Digital Leadership
- Develop and oversee comprehensive social media strategies across relevant platforms.
- Lead digital innovation initiatives including content strategy, community management, and social commerce.
- Manage digital advertising campaigns and optimize reach, engagement, and conversion.
- Use social listening, analytics, and consumer insights to support data-driven decisions.
- Monitor digital trends and emerging platforms to keep brand experiences relevant.
BTL and Experiential Marketing
- Oversee experiential marketing, events, activations, and other below-the-line initiatives.
- Integrate digital and BTL campaigns for maximum impact.
- Manage partnerships with BTL vendors.
Team Leadership
- Build, mentor, and manage a high-performing team of strategists, creatives, and digital specialists.
- Provide coaching, feedback, and professional development opportunities.
- Manage workflow and resource allocation efficiently.
Business Development
- Identify and pursue new business opportunities aligned with team expertise.
- Lead pitch development with strategic insights and campaign ideas.
- Present campaign strategies and recommendations to internal and external stakeholders.
- Build client relationships and maintain accounts through thought leadership.
Strategic Planning and Analytics
- Develop campaign strategies with objectives, target audiences, and success metrics.
- Monitor campaign performance and generate insights-driven recommendations.
- Present quarterly business reviews and campaign performance analyses.
- Use media knowledge to optimize budget allocation and channel mix.
Required Experience and Qualifications
- Minimum 8 to 9 years of professional experience in integrated campaign development and execution.
- Proven track record of leading successful, award-winning campaigns across multiple channels.
- Demonstrated expertise in social media and digital marketing strategy.
- Current or recent experience managing and leading a team of at least three members.
- Experience with BTL and experiential marketing initiatives.
- Proficiency with marketing analytics, social listening tools, and campaign measurement platforms.
- Excellent communication, presentation, and stakeholder management skills.
Key Skills and Competencies
- Strategic thinking, campaign expertise, and in-depth digital fluency are required.
- Leadership, analytical problem-solving, creativity, innovation, business acumen, collaboration, and communication are emphasized.
- Strong understanding of media planning and buying is a plus.
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