Senior Growth Manager, Pakistan
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Key skills for this role
About the Role
Taptap Send is hiring a Senior Growth Manager to drive user growth across the customer lifecycle for the Pakistan market. The role involves acquisition, engagement, retention, and lifecycle campaigns.
Key Skills for This Role
Responsibilities
- Drive new customer acquisition through performance marketing, partnerships, referrals, and growth campaigns
- Increase customer engagement, retention, repeat transactions, and lifetime value
- Develop and optimize lifecycle and CRM campaigns across multiple channels
- Analyze customer behavior and identify growth opportunities through segmentation and cohort analysis
- Design and execute experiments to improve conversion, activation, and retention
- Track and report on key growth metrics, providing actionable insights and recommendations
- Collaborate with Product and Customer Support to improve the end to end customer experience
Requirements
- 5+ years of experience in Growth, CRM, Performance Marketing, or Customer Lifecycle Management
- Strong analytical skills with experience using data to drive decisions
- Experience in fintech, payments, remittances, or other consumer digital businesses is preferred
- Excellent cross functional collaboration and project management skills
Full Job Posting
About Us
- We’re building the world’s leading cross border fintech for emerging markets.
- Since our launch in 2019, we have transformed how money moves across borders with operations spanning 6 out of 7 continents.
- We’re growing fast, backed by world class investors, and scaling a product that blends real world impact with cutting edge fintech innovation.
Role
- We are looking for a Senior Growth Manager to drive user growth across the customer lifecycle—from acquiring new users to increasing engagement, retention, and lifetime value of existing customers.
- You will work cross functionally with Marketing, Product, Data, Partnerships, and CRM teams to deliver sustainable growth through data driven initiatives.
Responsibilities
- Drive new customer acquisition through performance marketing, partnerships, referrals, and growth campaigns.
- Increase customer engagement, retention, repeat transactions, and lifetime value.
- Develop and optimize lifecycle and CRM campaigns across multiple channels.
- Analyze customer behavior and identify growth opportunities through segmentation and cohort analysis.
- Design and execute experiments to improve conversion, activation, and retention.
- Track and report on key growth metrics, providing actionable insights and recommendations.
- Collaborate with Product and Customer Support to improve the end to end customer experience.
Requirements
- 5+ years of experience in Growth, CRM, Performance Marketing, or Customer Lifecycle Management.
- Strong analytical skills with experience using data to drive decisions.
- Experience in fintech, payments, remittances, or other consumer digital businesses is preferred.
- Excellent cross functional collaboration and project management skills.
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