Central Asia and Eastern Europe Growth Lead
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Key skills for this role
About the Role
Role We re looking for a Manager to lead Growth and Partnerships for our Central Asia and Eastern Europe corridor, targeting diaspora communities in key send markets including i.
Key Skills for This Role
Responsibilities
- Lead growth efforts including building trust based relationships with diaspora communities
- Conduct customer research with senders and recipients on a regular basis
- Initiate, negotiate and build partnerships with community associations and organizations
- Set up offline and online advertising campaigns
- Source and lead community ambassadors and influencers
- Manage agencies for Paid, Creatives, and Events
- Manage customers CRM
- Optimize Operations with help from Product, Ops, Eng and Support teams
- Deepdive into customer pain points and work with teams to solve them
- Travel to major corridors to connect with Central Asia diaspora
- Dedicate part of time to call customers and respond to social media comments
- Work with Country Manager/CEO to outline growth plan including strategy, budget, targets, CAC, CRM campaigns
Requirements
- 7+ years of experience in high growth environment such as startups, marketing, fintechs
- Exceptional knowledge and networks among Central Asia diaspora in UAE, Europe, UK, US, Canada, Australia
- Strong business development/sales/marketing/analytical background
- Experience with paid marketing activities
- Strong relationships with local banks and fintech players in Central Asia
- Fluency in English and Russian, written and spoken
- Based in Dubai or London ideally
Full Job Posting
Role Overview
- We're looking for a Manager to lead Growth and Partnerships for our Central Asia and Eastern Europe corridor.
- You'll own the full growth strategy and execution from customer acquisition and partnerships to brand building and customer insights.
- This role blends strategy and execution: operate at a high level while diving into data and speaking directly to users.
Responsibilities
- Build trust based relationships with diaspora communities through in person and online communications.
- Conduct customer research with senders and recipients on a regular basis.
- Initiate, negotiate and build partnerships with community associations and organizations.
- Set up offline and online advertising campaigns.
- Source and lead community ambassadors and influencers.
- Manage agencies for Paid, Creatives, and Events.
- Manage customers CRM.
- Optimize Operations with help from Product, Ops, Eng and Support teams.
- Deepdive into customer pain points and work with teams to solve them.
- Travel to major corridors to connect with Central Asia diaspora.
- Dedicate part of time to call customers and respond to social media comments.
- Work with Country Manager/CEO to outline growth plan including strategy, budget, targets, CAC, CRM campaigns.
Requirements
- Based in Dubai or London ideally.
- 7+ years of experience in high growth environment such as startups, marketing, fintechs.
- Exceptional knowledge and networks among Central Asia diaspora in UAE, Europe, UK, US, Canada, Australia.
- Strong business development/sales/marketing/analytical background.
- Experience with paid marketing activities.
- Having contacts with Central Asian influencers and celebrities is a plus.
- Strong relationships with local banks and fintech players in Central Asia.
- Strong interpersonal and communication skills.
- Passion for working with and for migrant communities.
- Resourceful and ability to get things done.
- Fluency in English and Russian, written and spoken, is a must.
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