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naukri

Central Asia and Eastern Europe Growth Lead

Taptap Send
United Arab Emirates, UAE
Manager
1 months ago
Growth StrategyPartnership DevelopmentCustomer AcquisitionMarketingBusiness DevelopmentCRM Management
Free

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Growth StrategyPartnership DevelopmentCustomer Acquisition
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Role Overview

  • We're looking for a Manager to lead Growth and Partnerships for our Central Asia and Eastern Europe corridor.
  • You'll own the full growth strategy and execution from customer acquisition and partnerships to brand building and customer insights.
  • This role blends strategy and execution: operate at a high level while diving into data and speaking directly to users.

Responsibilities

  • Build trust based relationships with diaspora communities through in person and online communications.
  • Conduct customer research with senders and recipients on a regular basis.
  • Initiate, negotiate and build partnerships with community associations and organizations.
  • Set up offline and online advertising campaigns.
  • Source and lead community ambassadors and influencers.
  • Manage agencies for Paid, Creatives, and Events.
  • Manage customers CRM.
  • Optimize Operations with help from Product, Ops, Eng and Support teams.
  • Deepdive into customer pain points and work with teams to solve them.
  • Travel to major corridors to connect with Central Asia diaspora.
  • Dedicate part of time to call customers and respond to social media comments.
  • Work with Country Manager/CEO to outline growth plan including strategy, budget, targets, CAC, CRM campaigns.

Requirements

  • Based in Dubai or London ideally.
  • 7+ years of experience in high growth environment such as startups, marketing, fintechs.
  • Exceptional knowledge and networks among Central Asia diaspora in UAE, Europe, UK, US, Canada, Australia.
  • Strong business development/sales/marketing/analytical background.
  • Experience with paid marketing activities.
  • Having contacts with Central Asian influencers and celebrities is a plus.
  • Strong relationships with local banks and fintech players in Central Asia.
  • Strong interpersonal and communication skills.
  • Passion for working with and for migrant communities.
  • Resourceful and ability to get things done.
  • Fluency in English and Russian, written and spoken, is a must.

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