Central Asia and Eastern Europe Growth Lead
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Key skills for this role
About the Role
Taptap Send is looking for a Manager to lead Growth and Partnerships for Central Asia and Eastern Europe, targeting diaspora communities in key send markets. The role involves owning the full growth strategy, building partnerships, managing campaigns, and driving customer acquisition.
Key Skills for This Role
Responsibilities
- Lead growth efforts including building trust based relationships with diaspora communities through in person and online communications
- Conduct customer research with senders and recipients on a regular basis
- Initiate, negotiate and build partnerships with community associations and organizations
- Set up offline and online advertising campaigns
- Source and lead community ambassadors and influencers
- Manage agencies for Paid, Creatives, and Events
- Manage customers’ CRM
- Optimize Operations with help from Product, Ops, Eng and Support teams
- Deepdive into customer pain points and work with different teams to solve them
- Travel to major corridors to connect with and understand the Central Asia diaspora
- Dedicate part of your time to call customers and respond to messages/comments on social media
- Work with Country Manager/CEO of GCC to outline growth plan including strategy, budget, targets, CAC, and CRM campaigns
Requirements
- Based in Dubai or London ideally
- 7+ years of experience in high growth environment such as startups, marketing, fintechs
- Exceptional knowledge and networks among the Central Asia diaspora in the UAE, Europe, and around the world
- Strong business development/sales/marketing/analytical background
- Experience with paid marketing activities
- Strong relationships with local banks and fintech players in Central Asia
- Strong interpersonal and communication skills
- Passion for working with and for migrant communities
- Fluency in English and Russian, written and spoken, is a must
Full Job Posting
About Us
- We’re building the world’s leading cross border fintech for emerging markets empowering families, fueling local economies, and changing how millions access financial services.
- Since our launch in 2019, we have transformed how money moves across borders with operations spanning 6 out of 7 continents.
- We’re growing fast, backed by world class investors, and scaling a product that blends real world impact with cutting edge fintech innovation.
Role
- We’re looking for a Manager to lead Growth and Partnerships for our Central Asia and Eastern Europe corridor, targeting diaspora communities in key send markets including in the UAE, EU, UK, US, Canada, and Australia.
- You’ll own the full growth strategy and execution—from customer acquisition and partnerships to brand building and customer insights.
- You’ll spearhead our business development and partnership efforts in the Central Asia and Eastern Europe region to shortlist, select, and execute partnerships with prominent local banks and partners.
- This role blends strategy and execution.
Responsibilities
- Build trust based relationships with diaspora communities through in person and online communications
- Conduct customer research with senders and recipients on a regular basis
- Initiate, negotiate and build partnerships with community associations and organizations
- Set up offline and online advertising campaigns
- Source and lead community ambassadors and influencers
- Manage agencies for Paid, Creatives, and Events
- Manage customers’ CRM
- Optimize Operations with help from Product, Ops, Eng and Support teams
- Deepdive into customer pain points and work with the different teams as well as the Country Manager to solve them
- Travel to our major corridors to connect with and better understand the Central Asia diaspora and grow our customer base
- Dedicate part of your time to call customers and respond to messages/comments on our social media channels
- Work with the Country Manager/ CEO of GCC to outline the growth plan for the market, including the growth strategy, monthly budget, targets, CAC, and CRM campaigns
Requirements
- Based in Dubai or London ideally
- 7+ years of experience in high growth environment such as startups, marketing, fintechs
- Exceptional knowledge and networks among the Central Asia diaspora in the UAE, Europe, and around the world (UK, US, Canada, and Australia)
- Strong business development/sales/marketing/analytical background
- Experience with paid marketing activities
- Having contacts with Central Asian influencers and celebrities is a plus
- Strong relationships with local banks and fintech players in Central Asia (Uzbekistan, Azerbaijan, Tajikistan, Georgia, Armenia, etc.)
- Strong interpersonal and communication skills
- Passion for working with and for migrant communities
- Resourceful and has the ability to get things done. Also doing 'more' with 'less'
- Fluency in English and Russian, written and spoken, is a must
Also you are
- Outgoing you love speaking to people and enjoy building meaningful relationships
- Execution Oriented we have an 'impact first' philosophy and a lot to get done. You should be able to take an idea to implementation
- Mission Oriented you are passionate about working for a net positive organisation / tech for good
- Organised you have a system for how you approach your work that can keep you on track in a scrappy startup environment
- Driven you thrive in a fast paced, target oriented company
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