Central Asia and Eastern Europe Growth Lead
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Key skills for this role
About the Role
Taptap Send is seeking a Manager to lead Growth and Partnerships for Central Asia and Eastern Europe. You will own the full growth strategy, build diaspora relationships, and drive customer acquisition.
Key Skills for This Role
Responsibilities
- Lead growth efforts including building trust based relationships with diaspora communities through in person and online communications
- Conduct customer research with senders and recipients on a regular basis
- Initiate, negotiate and build partnerships with community associations and organizations
- Set up offline and online advertising campaigns
- Source and lead community ambassadors and influencers
- Manage agencies for Paid, Creatives, and Events
- Manage customers’ CRM
- Optimize Operations with help from Product, Ops, Eng and Support teams
- Travel to major corridors to connect with and better understand the Central Asia diaspora
- Work with Country Manager/CEO of GCC to outline growth plan including strategy, budget, targets, CAC, and CRM campaigns
Requirements
- Based in Dubai or London ideally
- 7+ years of experience in high growth environment such as startups, marketing, fintechs
- Exceptional knowledge and networks among the Central Asia diaspora in the UAE, Europe, and around the world
- Strong business development/sales/marketing/analytical background
- Experience with paid marketing activities
- Strong relationships with local banks and fintech players in Central Asia
- Fluency in English and Russian, written and spoken
Full Job Posting
About Us
- We’re building the world’s leading cross border fintech for emerging markets, empowering families and fueling local economies.
- Since 2019, we have transformed how money moves across borders, spanning 6 continents.
- Backed by top investors including Spark Capital, Canaan, Reid Hoffman, and more.
- Global team of 250+ people, 50+ nationalities, 50+ languages.
Role
- We’re looking for a Manager to lead Growth and Partnerships for our Central Asia and Eastern Europe corridor.
- You’ll own the full growth strategy and execution—from customer acquisition to brand building.
- You’ll spearhead business development and partnership efforts with local banks and partners.
Responsibilities
- Build trust based relationships with diaspora communities through in person and online communications.
- Conduct customer research with senders and recipients on a regular basis.
- Initiate, negotiate and build partnerships with community associations and organizations.
- Set up offline and online advertising campaigns.
- Source and lead community ambassadors and influencers.
- Manage agencies for Paid, Creatives, and Events.
- Manage customers’ CRM.
- Optimize Operations with help from Product, Ops, Eng and Support teams.
- Deepdive into customer pain points and work with teams to solve them.
- Travel to major corridors to connect with the Central Asia diaspora.
- Dedicate part of your time to call customers and respond to messages/comments on social media.
- Work with Country Manager/CEO of GCC to outline growth plan including strategy, budget, targets, CAC, and CRM campaigns.
Requirements
- Based in Dubai or London ideally.
- 7+ years of experience in high growth environment such as startups, marketing, fintechs.
- Exceptional knowledge and networks among the Central Asia diaspora in the UAE, Europe, and around the world.
- Strong business development/sales/marketing/analytical background.
- Experience with paid marketing activities.
- Having contacts with Central Asian influencers and celebrities is a plus.
- Strong relationships with local banks and fintech players in Central Asia.
- Strong interpersonal and communication skills.
- Passion for working with and for migrant communities.
- Resourceful and has the ability to get things done.
- Fluency in English and Russian, written and spoken, is a must.
Also you are
- Outgoing you love speaking to people and enjoy building meaningful relationships.
- Execution Oriented you should be able to take an idea to implementation.
- Mission Oriented passionate about working for a net positive organisation.
- Organised you have a system for how you approach your work.
- Driven you thrive in a fast paced, target oriented company.
Taptap Values
- Impact first, Team next, Accept reality, Propose solutions, Win with grit.
- Be proactively candid, with yourself and others.
- Love the particular, Own it, Create positive energy, Maybe, even have fun.
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