Senior Graphic Designer
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Key skills for this role
About the Role
Americana Restaurants seeks a Senior Graphic Designer to deliver best-in-class visual communication for growth brands like Chicken Tikka, Wimpy & Malak Al Tawouk across UAE, Kuwait & Saudi markets.
Key Skills for This Role
Responsibilities
- Develop high quality visual content for digital, social media, print, packaging, and in store marketing in alignment with brand guidelines.
- Translate campaign briefs into compelling creative assets that resonate with local consumers.
- Work closely with marketing team and external agencies to support 360° campaigns and seasonal launches.
- Own the creative adaptation of regional campaigns for local markets (Kuwait/UAE).
- Deliver creative for in store materials, including menus, promotional posters, tent cards, POS, and tray liners.
- Assist in content creation for aggregators (Home Delivery platforms), including banners, offers, and UX visuals.
- Ensure consistency of brand identity across platforms and mediums.
- Keep up to date with design trends and local cultural cues.
- Manage and maintain visual asset libraries for both brands.
Requirements
- 4 6 years of graphic design experience, ideally in F&B, retail, or agency settings
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign; After Effects is a plus)
- Digital design skills for social, aggregators, and e commerce
- Print production knowledge
- Creativity and cultural relevance
- Detail oriented, organized, strong time management
- Collaborative mindset
- Arabic speaker is a plus
Full Job Posting
Role Purpose
- To deliver best in class visual communication and brand expression across all consumer touchpoints for growth brands like Chicken Tikka, Wimpy & Malak Al Tawouk for UAE, Kuwait & Saudi markets.
Key Responsibilities
- Develop high quality visual content for digital, social media, print, packaging, and in store marketing in alignment with brand guidelines.
- Translate campaign briefs into compelling creative assets that resonate with local consumers.
- Work closely with marketing team and external agencies to support 360° campaigns and seasonal launches.
- Own the creative adaptation of regional campaigns for the local markets (Kuwait/UAE).
- Deliver creative for in store materials, including menus, promotional posters, tent cards, POS, and tray liners.
- Assist in content creation for aggregators (Home Delivery platforms), including banners, offers, and UX visuals.
- Ensure consistency of brand identity across platforms and mediums.
- Keep up to date with design trends and local cultural cues to stay relevant with target audiences.
- Manage and maintain visual asset libraries for both brands.
Qualifications, Experience & Skills
- 4 6 years of graphic design experience, ideally in F&B, retail, or agency settings.
- Adobe Creative Suite (Photoshop, Illustrator, InDesign; After Effects is a plus)
- Digital design for social, aggregators, and e commerce
- Print production knowledge
- Creativity and cultural relevance
- Detail oriented, organized, strong time management
- Collaborative mindset
- Arabic speaker is a plus
Leadership
- Creative problem solving
- Ownership and accountability for timelines
- Collaboration across cross functional teams
- Eye for detail and brand discipline
Job Context and Major Challenges
- Balancing design quality with quick turnaround requirements, especially for LSM and promotions.
- Managing creative consistency across two brands with distinct identities.
- Adapting brand assets for multiple formats, languages (Arabic/English), and platforms.
- Working within tight timelines and campaign deadlines with limited resources.
Communications & Working Relationships
- Internal: Marketing (daily), Operations (as needed for in store visuals), Procurement / Print Vendors (frequent)
- External: Freelancers, content creators (as needed), Creative agencies (for campaign alignment)
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