Senior Marketing Associate - Pizza Hut
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Key skills for this role
About the Role
Americana Restaurants seeks a Senior Marketing Associate for Pizza Hut to execute marketing initiatives, campaign launches, and brand activities. The role focuses on consumer insights, research support, and cross-functional coordination.
Key Skills for This Role
Responsibilities
- Support the design, execution and management of quantitative and qualitative research studies
- Analyze research data to identify trends and key insights related to consumer behavior, brand perception, menu innovation, pricing and promotions
- Monitor competitive activity and industry trends in the QSR and foodservice category
- Support the development and management of the marketing calendar
- Coordinate end to end campaign and product launches including creative development, supply chain readiness, packaging and procurement alignment
- Support the execution of marketing campaigns across all channels
- Manage the creative development and approval process with agencies and stakeholders
- Prepare regular performance reports including sales tracking, PSDs, and sales mix analysis
- Support NPD initiatives through coordination, documentation, and tracking
Requirements
- Bachelor's degree in Marketing, Business, or a related field
- 1–3 years of experience in marketing or analytics roles
- QSR/FMCG/Retail experience is a nice to have
- Ability to evaluate creative work and ensure alignment with brand guidelines
- Experience working with creative and production agencies
- Strong project management and coordination skills
- Strong analytical mindset with proficiency in Excel, PowerPoint, and ideally Power BI
- Experience working cross functionally with Supply Chain, Operations, and Finance
Full Job Posting
Job Purpose
- The Senior Marketing Associate for Pizza Hut brand will conduct end to end execution of marketing initiatives, campaign launches, brand activities, and consumer insights & research studies across markets.
Consumer Insights & Research Support
- Support the design, execution and management of quantitative and qualitative research studies (brand health tracking, concept tests, U&A studies, product and taste tests)
- Assist in research brief development, questionnaire design, fieldwork coordination and data validation
- Analyze research data to identify trends and key insights related to consumer behavior, brand perception, menu innovation, pricing and promotions
- Prepare clear insights summaries, charts and presentations for stakeholders
- Monitor competitive activity and industry trends in the QSR and foodservice category
Calendar Planning & Launch Execution
- Support the development and management of the marketing calendar
- Coordinate end to end campaign and product launches including creative development, supply chain readiness, packaging and procurement alignment
- Track progress with all stakeholders to ensure on time and in full delivery
- Act as a key coordination point between Marketing, Supply Chain, Operations, and external partners
Brand & Campaign Management
- Support the execution of marketing campaigns across all channels
- Coordinate and attend photoshoots, PPMs, and production sessions to ensure brand guideline alignment
- Manage the creative development and approval process with agencies and stakeholders
- Ensure all campaign assets are delivered, shared, and executed correctly across markets
- Maintain and organize the creative asset library
Reporting & Analytics
- Prepare regular performance reports including sales tracking, PSDs, and sales mix analysis
- Support in monitoring campaign performance and identifying key insights
- Maintain trackers for campaign and launch performance
NPD Support
- Support NPD initiatives through coordination, documentation, and tracking when required
- Assist in product testing follow ups and internal alignment
- Provide basic reporting and support for product launches when needed
Education and Experience
- Bachelor's degree in Marketing, Business, or a related field
- 1–3 years of experience in marketing or analytics roles
- QSR/FMCG/Retail experience would be a nice to have
Skills
- Ability to evaluate creative work (KV, campaigns, assets) and ensure alignment with brand guidelines
- Experience working with creative and production agencies including briefing and feedback processes
- Strong project management and coordination skills with ability to manage multiple campaigns and deadlines simultaneously
- Strong analytical mindset with proficiency in Excel (pivot tables, VLOOKUPs, formulas), PowerPoint, and ideally Power BI
- Experience working cross functionally with Supply Chain, Operations, and Finance
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