Senior Global Influencer Marketing Manager - Fragrance
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Key skills for this role
About the Role
Huda Beauty is looking for a Senior Global Influencer Marketing Manager - Fragrance to build and nurture a global creator community. The role involves scouting fragrance creators, developing seeding strategies, and managing relationships.
Key Skills for This Role
Responsibilities
- Scout emerging and established fragrance creators globally across social platforms
- Identify voices driving real fragrance & beauty conversation, education, and purchase influence
- Lead global creator list growth strategy in partnership with regional markets
- Build and maintain a live, tiered global roster of fragrance creators and opinion leaders
- Develop tailored seeding strategies that feel intentional, premium, and culturally relevant
- Personally connect with top tier creators to build authentic, long term relationships
- Lead outreach moments for launches, PR drops, and content creation
- Create elevated, surprise and delight experiences to deepen loyalty
- Connect creators to product launches, retail moments, and brand events
- Collaborate cross functionally with PR and Influencer teams to integrate talent into activations
- Track engagement, loyalty, and brand sentiment across the creator community
- Monitor beauty trends, niche movements, and cultural conversations
Requirements
- Proven success building and scaling global creator lists within the fragrance category
- Strong understanding of fragrance category and creator ecosystems with established network
- Track record of leading global campaigns and cross functional projects across multiple markets
- Exceptional relationship building and negotiation skills with deep knowledge of social platforms
- Strong analytical and reporting capabilities tracking EMV, reach, engagement, and conversion
- Bachelor's or Master's degree in Communications, Marketing, PR, or related field
- 5+ years of experience in influencer marketing, talent management, or beauty/luxury partnerships in fragrance
Full Job Posting
Summary
- At Huda Beauty, beauty is a cultural force. We're looking for a Senior Global Influencer Marketing Manager Fragrance to build one of the most powerful, culturally relevant creator communities in the world.
- This role sits at the intersection of beauty culture, influence, and community within fragrance.
Essential Duties and Responsibilities
- Scout emerging and established fragrance creators globally across social platforms
- Identify voices driving real fragrance & beauty conversation, education, and purchase influence
- Lead global creator list growth strategy in partnership with regional markets focused on growing fragrance
- Build and maintain a live, tiered global roster of fragrance creators and opinion leaders
- Develop tailored seeding strategies that feel intentional, premium, and culturally relevant
- Personally connect with top tier creators to build authentic, long term relationships
- Lead outreach moments for launches, PR drops, and content creation
- Create elevated, surprise and delight experiences to deepen loyalty
- Connect creators to product launches, retail moments, and brand events
- Collaborate cross functionally with PR and Influencer teams to integrate talent into broader activations
- Explore innovative collaborations (pre seeding, partnership content, cultural moments)
- Serve as the key point of contact for creators globally
Requirements
- Proven success building and scaling global creator lists within the fragrance category
- Strong understanding of fragrance category and creator ecosystems, with an established network within beauty, luxury, or cultural communities
- Track record of leading global campaigns and cross functional projects across multiple markets
- Exceptional relationship building and negotiation skills, with deep knowledge of social platforms
- Strong analytical and reporting capabilities, with experience tracking performance against EMV, reach, engagement, and conversion metrics
- Bachelor's or Master's degree in Communications, Marketing, PR, or a related field, with 5+ years of experience in influencer marketing, talent management, or beauty/luxury partnerships in fragrance
Benefits
- Monthly 'Self Love Days' – at company discretion
- Premium Medical/Dental/Vision coverage for employee plus dependents
- Monthly coaching sessions with our in house Success Coach
- Employee discounts on all Huda Beauty products
- Quarterly product gifting
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