Senior Global Events Manager
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Key skills for this role
About the Role
Huda Beauty seeks a Senior Global Events Manager to define and lead the global events strategy, creating immersive brand experiences. You will oversee end-to-end delivery of large-scale shows, influencer events, and retail activations.
Key Skills for This Role
Responsibilities
- Develop and own a comprehensive global events strategy aligned with brand positioning, integrated marketing, and commercial priorities
- Lead creative visioning for global shows, brand moments, and immersive experiences
- Lead end to end delivery of global and regional events, from concepting through execution and post event evaluation
- Oversee all experiential formats, including large scale shows, influencer & VIP experiences, retail activations, pop ups, masterclasses, and global launch events
- Manage external partners, including production agencies, creative studios, technical vendors, and talent partners
- Own and manage the global events budget, ensuring strategic investment and cost efficiency
Requirements
- Bachelor's or Master's degree in Events, Experiential Marketing, Communications, Marketing, or a related field
- 8+ years leading global scale events, experiential marketing, or brand experiences for a premium beauty, luxury, fashion, or lifestyle brand
- Strong strategic vision with ability to translate brand goals into iconic experiences
- Exceptional relationship building skills with agencies, production partners, talent, and internal teams
- High cultural awareness and ability to adapt events for diverse regions
- Excellent communication, leadership presence, and agility
Full Job Posting
Who We Are
- At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves!
- Launched by award winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world’s fastest growing beauty brands.
Summary
- The Senior Manager, Global Events will define, lead, and elevate Huda Beauty’s global events strategy, creating immersive, culturally resonant, brand defining experiences that drive awareness, desirability, and commercial impact.
- This role requires a visionary experiential strategist with deep expertise in high scale global events, exceptional operational leadership, and proven success delivering transformative brand moments across markets.
Essential Duties and Responsibilities
- Develop and own a comprehensive global events strategy aligned with brand positioning, integrated marketing, and commercial priorities.
- Establish a global event calendar ensuring cohesion, cultural relevance, and strong market execution.
- Act as a strategic partner to senior leadership and the Founder on flagship moments, product launches, and major experiences.
- Lead creative visioning for global shows, brand moments, and immersive experiences, translating Founder direction into best in class experiential concepts.
- Lead end to end delivery of global and regional events, from concepting, creative design, and pre production through execution and post event evaluation.
- Oversee all experiential formats, including large scale shows, influencer & VIP experiences, retail activations, pop ups, masterclasses, and global launch events.
- Ensure every event reflects brand aesthetics, values, and storytelling while delivering a premium guest experience.
- Collaborate closely with internal teams (Marketing, Influencer, Social, Product, Commercial) to ensure integrated event planning.
- Manage external partners, including production agencies, creative studios, technical vendors, and talent partners, to ensure flawless delivery.
- Oversee logistics, guest journey, technical production, staging, hospitality, accreditation, rehearsals, and on site execution.
- Define event specific KPIs such as brand lift, attendance quality, guest satisfaction, content capture output, and ROI.
- Provide data driven insights to inform continuous improvement of the experiential strategy.
Requirements
- Bachelor's or Master's degree in Events, Experiential Marketing, Communications, Marketing, or a related field.
- Proven track record leading global scale events, experiential marketing, or brand experiences for a premium beauty, luxury, fashion, or lifestyle brand, backed by 8+ years in the field.
- Strong strategic vision with the ability to translate brand goals into iconic experiences.
- Demonstrated creative problem solving with hands on operational leadership.
- Exceptional relationship building skills with agencies, production partners, talent, and internal teams.
- High cultural awareness and ability to adapt events for diverse regions.
- Commitment to sustainable and responsible event practices.
- Highly results oriented with strong analytical and project management capabilities.
- Excellent communication, leadership presence, and agility.
- Multilingual abilities and global experience are a strong plus.
Benefits
- Monthly “Self Love Days” – at company discretion
- Premium Medical/Dental/Vision coverage for employee plus dependents
- Monthly coaching sessions with our in house Success Coach
- Employee discounts on all Huda Beauty products
- Quarterly product gifting
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